Monroe is taking the 50,000-mile shock and strut service message to millions of consumers through its expanded consumer ad campaign that includes print advertising, radio spots, online and billboard ads. The campaign will launch this spring.
Monroe is one of the world’s leading brands of replacement shock absorbers and struts. Monroe branded products are manufactured and marketed by Tenneco Inc., a global supplier of original equipment and aftermarket components for passenger vehicles, commercial trucks and other applications.
“Monroe is committed to helping our aftermarket customers educate consumers about the importance of checking and replacing worn shocks and struts,” said Carri Irby, brand manager North American aftermarket, Tenneco. “We’re expanding beyond traditional media placements to reach an even wider audience of vehicle owners.”
The Monroe campaign communicates the importance of replacing worn shocks and struts after 50,000 miles. (Actual mileage may vary depending upon driver ability, vehicle type, and the type of driving and road conditions.) The Motorist Assurance Program has independently verified the 50,000-mile replacement guideline and safety check to help technicians and consumers accurately diagnose the presence of worn ride control components. Worn ride control components often degrade over time, making it harder for the driver to recognize negative effects such as reduced steering precision, stopping performance and reduced vehicle stability.
The campaign consists of print advertisements in consumer magazines, including Popular Mechanics, Popular Science, Field & Stream, Outdoor Life, and Car and Driver. Monroe also is advertising online on the magazines’ Internet sites, as well as on sites such as About.com and Weather.com.
The radio portion of Monroe’s expanded campaign includes more than 1,100 radio commercials through partnerships with Premiere, CBS Radio and ESPN Radio. Monroe will advertise during programs like “The Bob & Tom Show,” “Costas on the Radio,” “The Jim Rome Show,” and many others. The brand also will feature nearly 100 billboard ads across the United States and Canada this summer.
For additional information regarding Monroe products and programs, visit www.monroe.com
