Three Phases of NOT Selling Shocks & Struts
Often, you are your own worst enemy when selling ride control. It happens to most salespeople, over time they become apathetic to selling ride control products to the customer. It is a cycle with three phases as the sales person starts to speak no evil, hears no evil from the technician and eventual sees no evil when it comes to recommending ride control replacement.
Air Ride: Compressor Diagnostics
On most modern vehicles, the compressor and air ride control unit are very intelligent components. Most communicate with the Body Control Module (BCM) on a high-speed serial data bus. These systems have malfunction indicator lights on the dash and require the use of a scan tool to diagnose the system.
Brad Keselowski Crew Chief Paul Wolfe Earns MOOG ‘Problem Solver’ Honors At Watkins Glen
Defending NASCAR Sprint Cup series champion Brad Keselowski delivered a much-needed top-five finish and his crew chief, Paul Wolfe, won Federal-Mogul’s MOOG Steering and Suspension “Problem Solver of the Race” Award in Sunday’s Cheez-It 355 at the Glen at Watkins Glen (N.Y.) International. It was Wolfe’s second MOOG Problem Solver award of the season, moving him into a three-way tie for second place in the battle for the MOOG brand’s year-end $100,000 Problem Solver honors.
Hotchkis Sport Suspension Opens East Coast Facility
Hotchkis Sport Suspension has announced the opening of its new east coast location, Hotchkis Performance East. Located at the epicenter of motorsports engineering in Mooresville, N.C. – home to dozens of NASCAR and NHRA teams – the new facility offers custom fabrication services, safety equipment design and installation, suspension installation and racecar prep to enthusiasts and professional racers alike.
KYB Americas Announces New Manufacturing Plant
KYB Americas is continuing the expansion of its North American operations with a new manufacturing plant in Silao, Guanajuanto, Mexico. The plant will begin production of manufacturing hydraulic pumps for automobile continuously variable transmissions. In the future, the facility also will manufacture automotive shocks, struts and steering components, the company said.
MOOG Steering And Suspension Coverage Expanded To Millions Of Additional Late-Model Vehicles
The MOOG Steering and Suspension line has been expanded to include nearly 40 innovative new control arm assemblies, stabilizer bar link kits and other components for millions of late-model foreign nameplate and domestic vehicles. Known as the automotive industry’s “Problem Solver” brand, MOOG products are available through leading replacement parts distributors across North America.
Todd Parrott, Crew Chief For No. 43 Smithfield Ford, Wins MOOG ‘Problem Solver’ Award At New Hampshire
Todd Parrott, crew chief for the No. 43 Smithfield Ford Fusion driven by Aric Almirola, won Federal-Mogul’s MOOG Steering and Suspension “Problem Solver of the Race” Award in Sunday’s Camping World RV Sales 301 at New Hampshire Motor Speedway after helping Almirola overcome tight handling to post his first top-five finish of the season.
KYB Americas Announces 2013-2014 Catalog
KYB Americas has announced the recent release of a new comprehensive ride control components catalog. Featuring more than 3,100 items, the 380-page catalog is a complete resource guide for automotive professionals, according to KYB Product Manager Tim Oldiges.
Why Shocks And Struts Wear Out
Ask any one working the front counter what is the most difficult items to sell and two items will always come up, diagnostic fees and struts. When shocks and struts wear out, there are almost no visual clues. The car will not turn on a light or leave the customer stranded. The clues are all in the “seat of the pants” of the driver. When a unit is leaking, it is a sign of failure and not wear. Even the “knee on the bumper” test can give false results due to how some units handle low-frequency movements.
Arnott Offers July 4th Promotion
Arnott is offering a “July 4th” limited time promotion. Save up to 10% on Arnott Air Suspension Products for automobiles through July 8.
Arnott Releases Installation Videos For Audi Allroad Quattro
Arnott has released a series of installation videos showing how to install Arnott’s line of replacement air suspension products for the 2000-2006 Audi Allroad Quattro. The videos show ASE-certified professionals how to replace the front and rear air springs with Arnott’s Generation-II Rear Air Springs and the Audi original equipment shocks with Arnott’s Bilstein Sport Shock Kit.
Monroe ‘Real Rewards’ Program Is Back, With $30 Visa Rewards For Monroe Sales
Tenneco has announced that the Monroe “Real Rewards” promotion returns this July and August, rewarding technicians with a $30 Visa prepaid card for each pair of qualifying Monroe Quick-Strut replacement assemblies sold during the promotional period.