PEAK Launches New High-Performance Extended Life Antifreeze + Coolant
The introduction of the new PEAK marks Old World Industries’ first major launch in the extended life antifreeze/coolant segment in more than a decade and is the result of extensive research to understand DIYers’ needs and purchase-decision process.
PEAK Unveils New Coolant Marketing Campaign Featuring John Force
The campaign aims to educate consumers about simple steps they can take to prevent unnecessary breakdowns and repairs.
