Bosch Automotive Aftermarket North America Archives - UnderhoodService
Bosch Launches New Sensory Campaign For ICON Beam Windshield Wiper Blades

Bosch says the new campaign will highlight the chaos and stress that occurs when driving in extreme weather, paired with the sense of calm and confidence once certainty is restored.

Bosch Aftermarket NA Continues The Giving Track Program For The 3rd Consecutive Year

Bosch-sponsored drivers are eligible to earn up to $38,000 for their selected charities during the 2017 Monster Energy NASCAR Cup Series Season.

Bosch Expands Aftermarket Product Lines With 34 New Part Numbers, Including New HD Batteries

The company also added SKUs to its brake pad, oxygen sensor and rotating machine lines.

Bosch Aftermarket Pledges Charitable Contributions Through Its ‘Giving Track’ Program

Bosch Automotive Aftermarket North America has announced it will continue the motorsport charitable contribution program it established in 2015. Through the “Giving Track” program, Bosch will contribute $1,000 to a team-specified charity each time one of its sponsored teams scores a 2016 NASCAR Sprint Cup Series victory.

NASCAR And Bosch Extend Partnership

Bosch Automotive Aftermarket North America has announced a multi-year extension to its NASCAR partnership. In 2012, when NASCAR switched from carbureted to fuel injected engines, Bosch became NASCAR’s exclusive oxygen sensor. Now, Bosch fuel injectors and fuel pumps have been added to expand the agreement.

Bosch Renews Partnership With Hendrick Motorsports

Bosch Automotive Aftermarket North America has announced a multi-year renewal of its technical partnership with 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports. Dating back to 2001 with an agreement to supply spark plugs to the racing powerhouse, the scope of the relationship has since expanded to include alternators, starters, oxygen sensors, fuel injectors and fuel pumps.