Standard Motor Products Launches New Corporate, Investor Relations And Standard Brand Websites

Standard Motor Products Launches New Corporate, Investor Relations And Standard Brand Websites

SMP's new and improved brand website design includes a significantly more robust and integrated e-catalog experience, according to the company.

Standard Motor Products (SMP) has announced the launch of a new suite of websites. Kicking off the company’s 100th year in business, the first phase includes a new SMP corporate website, smpcorp.com; an Investor Relations micro-site, ir.smpcorp.com; and a completely new Standard Brand website, standardbrand.com.

Developed in tandem with Multimedia Solutions, the revamped design features a dynamic homepage with a scrolling news filter and multi-tiered dropdown menu that gives users loads of information and content—all in one place.

SMP’s new and improved brand website design includes a significantly more robust and integrated e-catalog experience, according to the company. In addition, the website’s digital resources, technical training library and fully responsive design allows users to access the new sites and enhanced e-catalog across all devices.

Commenting on the launch, Phil Hutchens, vice president engine management marketing, SMP, said, “As more automotive professionals rely on suppliers’ websites to research parts and repair information, we’re excited to introduce a new suite of websites that prioritizes content, information and user experience across all devices.”

You May Also Like

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

The Auto Care Association launched a new Right to Repair video campaign, featuring independent repair shop owners from across the United States share their stories and shed light on the increased challenges independent repair shops are facing with accessing repair data to service their customers’ vehicles. 

The video campaign emphasizes the need for the Right to Equitable and Professional Auto Industry Repair Act (“REPAIR” Act), which ensures vehicle owners and repair shops have access to tools and data needed to keep cars and trucks on the road safer, longer.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Other Posts

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Litens Adds Distribution Footprint via Acquisition

With the acquisition, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease.

Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.