SONIC Tools Showcases The SONIC Difference At 2015 SEMA Show – UnderhoodService

SONIC Tools Showcases The SONIC Difference At 2015 SEMA Show

sonicSONIC Equipment, a market leader in premium hand tool and tool storage systems, recently entered the North American market with its U.S. subsidiary SONIC Tools. The preferred hand tool partner of several European automotive brands including Volkswagen Automotive Group, BMW and Mercedes, SONIC will bring its unique line of efficient tools and storage solutions for the first time to the SEMA Show.

SONIC Tools (Booth #16607, North Hall) debuted in the North American market in September and has made a strong impact with leading automotive dealership groups and motorsports groups. Several leading U.S. automotive dealership groups, from Ferrari and McLaren to Mazda franchise operations, have already discovered why SONIC Tools delivers a competitive edge to high-performance service centers. With a comprehensive catalog of premium-quality hand tools and tool storage systems, ergonomically superior design, significant price point advantages, a lifetime warranty and unique 24-hour replacement guarantee, the SONIC Tools team is ready to support automotive professional and enthusiast requirements, said the company.

SEMA attendees who stop by the SONIC Tools exhibit for a personal introduction to the product range will immediately notice the SONIC difference. Toolbox and wall system drawers feature the Sonic Foam System (SFS), which houses tools in individual custom-molded and labeled trays and ensures that mechanics can quickly identify and replace the tool they need for the precise task at hand.

“SONIC Tools has been helping technicians and top OEM brands throughout Europe improve service operation efficiency for years,” said Colby McConnell, chief marketing officer, SONIC Tools. “We’re ready to prove to North American aftermarket customers that the right tools, at the right time can translate into increased productivity and higher revenue – and we’re pleased to offer a cost-effective business model to complement our top-notch product line.”

From complete service operation and work shop transformations to individual tools and easily portable boxes, a SONIC Tools-equipped team or technician is always ready for fast, efficient repair – on the job, at the track or at home. Designed to allow flexible solutions for each unique workspace application, SONIC Tools storage systems and toolboxes are also fully customizable – including colors, tool selection and layouts.

SONIC Tools doesn’t simply improve service operation efficiency, it is also offers SEMA buyers, distributors and retailers numerous cost-efficient opportunities to integrate SONIC products in their fixed operation. SONIC benefits include a lifetime replacement and 24-hour tool replacement guarantee, with order fulfillment handled directly by the Auburn-based SONIC Tools team.

2015 SEMA New Product Showcase to Feature Three SONIC Tools Innovations

SONIC Tools will display three products in the SEMA New Product Showcase, located in the Sky Bridge area of the Las Vegas Convention Center:

• SONIC Master Work Station – the ultimate storage and workbench solution for professional service centers, SONIC Tools’ Master Work Station features a self-supporting structure, ample storage space, a stainless steel work surface, integrated USB, LAN and air connectors, and is compatible with the Sonic Foam System.

• SONIC Filled Suitcase – a mobile solution for both technicians-on-the-move and enthusiasts looking for a superbly organized yet portable tool storage solution. SONIC Tools’ Filled Suitcase features 132 pieces, individual tool holders for each piece, a document holder, rubber wheels and suspension for smooth transport, and double-gas struts.

• SONIC S10 Toolbox – a professional-grade toolbox featuring eight drawers, the S10 Toolbox stands out from the crowd with an ABS workbench top deck, and integrated can holders, towel holders and trash bin and larger rubber casters for ease of movement, and compatibility with the Sonic Foam System.

To learn more, visit and learn the latest from @SonicToolsUSA on Twitter and Facebook.


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