Innovative tools meet extreme motorsports as Snap-on, the most innovative tool company in the world, will be sponsoring one of the most unique events in motorsports, the 2009 Formula Drift Championship series. Snap-on will serve as the official tool for this one-of-a-kind motorsports competition series.

“Snap-on is honored to serve as the official tool of the Formula Drift series,” said Alicia Smales, vice president of marketing for Snap-on Tools. “Snap-on tools are some of the most innovative and technologically advanced tools in the marketplace, we think the unique skills, precision and finesse needed to compete in Formula Drift make this a perfect fit for Snap-on.  In addition, this gives Snap-on a great opportunity to reach a new audience of Formula Drift fans and show them how  Snap-on can provide them with productivity solutions in the workplace or when they are working on their car at home.”

In addition to serving as the Official Tool of Formula Drift, Snap-on will be on-site at all race venues providing an interactive opportunity to see firsthand the latest Snap-on innovations and providing fans an opportunity to purchase the newest and most exciting products Snap-on has to offer.  Snap-on will also have a track side marketing presence that includes signage, commercials and public address announcements.

Drifting is a high-skill, high-powered motor sport that calls for drivers to control a 200 horsepower to 700 horsepower car while it slides sideways at high speed through a marked course. It is similar to rally racing, but is held on a closed course and judged on execution and style rather than finishing the course fastest.

To learn more about Snap-on tools and the Snap-on racing program, visit www.snapon.com/racing.