SMP Launches New BWD eCatalog – UnderhoodService

SMP Launches New BWD eCatalog

bwd_ecatalog_trade_photoStandard Motor Products, Inc. introduces a new and improved BWD eCatalog to search for BWD Brand parts. The revamped eCatalog features a redesigned interface and new search and filter tools. As an integral component of the company’s new BWD brand website, the eCatalog utilizes responsive architecture and is optimized for mobile, so it performs equally as well on desktops, tablets and smartphones.

Phil Hutchens, vice president engine management marketing, SMP, touted the new eCatalog’s capabilities, adding, “Our new eCatalog is the most advanced online catalog tool in the industry. With it, our customers will be able to quickly find the information they need on any device they’re using.”

BWD’s award-winning eCatalog delivers content in one easy-to-access catalog screen, and features an eCat Widget that provides a convenient eCatalog search portal right on the home page.

New features of the BWD eCatalog include:
• Multiple search options in one easy-to-use interface
• Extra-fast returns on all searches
• All results and expanded rich content delivered in one easy-to-read screen:
– Multiple-view images
– Installation instructions
– Installation and product videos
– Product features and benefits
– Live-link related parts
– Part specifications
– Buyers guide
• Keyword and part number search with autofill feature
• Sort keyword search results by best match, brand, alphabetically, POP code and more
• Filter search results by attribute type, value, part type and more
• View searches and results on the history tab
• Add items to a saved list to print out an order for the parts store
• Check your fit utility ensures a correct application fit

For additional information, visit

You May Also Like

MEMA Issues Statement on Tax Relief for Working Families Act

This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for the association.

MEMA, The Vehicle Suppliers Association issued a statement regarding the House overwhelmingly passed on January 31, the bipartisan, “Tax Relief for American Families and Workers Act.” This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for MEMA, The Vehicle Suppliers Association, said.

Federated Introduces February Free Fuel Fridays

Federated will announce the four winners on its Federated Auto Parts and Federated Car Care Facebook pages, each of whom will receive a $50 gift card.

PRT Launches 22 New Products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in North American Market and represents more than 12 Million vehicles in new coverage.

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

Other Posts

Mitchell 1 Names ‘Thank You Thursdays!’ Sweepstakes Winners

Six auto service professionals in the industry each won a $100 gift card.

The Pronto Network Congratulates 2023 ASE Master Techs

Ian Sharp and Colin Gallagher received a $1,000 cash prize and a swag box filled with prizes from sponsors.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.

Take 5 Oil Change Celebrates 1,000th Location Grand Opening

The newest service center is operated by franchisee Purple Square Group and located in Fort Pierce, Florida.