Royal Purple has been named the official racing oil/lubricant of Sportscar Vintage Racing Association (SVRA) events in 2015. Royal Purple branding will be prominently featured at each of the 18 events and lubrication experts will be available to assist racers and attendees in determining the appropriate products for their vehicles at select races. Under the terms of the agreement, at several of the SVRA events throughout the season, Royal Purple also will have its truck and hospitality trailer on site.
“Royal Purple partnered with the SVRA because there is a natural fit with our brand’s premium synthetic products, and its members’ desire to maintain the integrity of their cars, whether on display or on the track,” said Royal Purple Vice President of Marketing Leah Herrington. “By starting with the very best base oils and adding our own advanced proprietary additive technologies, we’ve developed products that not only provide unsurpassed protection, but also higher performance when cars are pushed to their limit on the track. Royal Purple is proud to be a part of the SVRA series, where history and unequaled quality go hand-in-hand.”
“We are committed to developing partnerships with quality, relevant suppliers. Royal Purple certainly fits that bill,” said SVRA Director of Sponsorships and Sales Greg Cooper. “Sponsorship of SVRA’s 2015 race season makes Royal Purple a more visible, more competitive oil and lubricants company in the vintage motorsports market.”