Remy Launches New Brand Marketing Campaign – UnderhoodService
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Remy Launches New Brand Marketing Campaign

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Remy Power Products
has launched a new brand marketing campaign for its Remy brand of premium quality, new and remanufactured starters and alternators.

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“The new Remy brand messaging ‘Quality Starts Here’ was thoughtfully developed to convey our No. 1 priority: quality,” said Priscila Tordino, marketing manager, Remy Power Products. “At Remy, providing bench-mark quality parts is just the beginning. We are committed to quality in all we do, from industry-leading coverage for domestic and import nameplate vehicles to responsive customer support and world-class training.”

Remy says the new “Quality Starts Here” brand messaging is accompanied by eye-catching graphics and the “OE Experience – Driving Innovation” tagline that together communicate the storied history of the Remy brand and its future of product innovation and market leadership.

“We carefully crafted the ‘OE Experience – Driving Innovation’ tagline to remind our customers that the century-long OE legacy of the Remy brand gives us a unique understanding of evolving technology and product advancements in the rotating electric category,” said Tordino. “That history, combined with an unwavering commitment to quality, makes Remy a trusted brand that our customers can rely on now and in the future.”

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