Remy International Inc. has launched two new mobile-friendly websites in support of its Delco Remy and Remy brands. Both sites offer new accessibility and productivity features to better serve customers.
“Our analytics tell us that most of the visits to our site are to access the electronic catalog,” said Global Marketing Manager Martha Avery, who was responsible for the project. “We responded to that need by designing the websites so that part number and application data is available with just one click.”
The Delco Remy site is dedicated to Remy’s heavy-duty business in both the aftermarket and OE segments. It features new product navigation, a distributor locator and a fuel savings calculator that clearly illustrates the company’s brand’s successes in achieving increased fuel economy.
The Remy site is a new location developed for the light-duty aftermarket, with the professional installer in mind. In addition to the new catalog, the site provides new product coverage information and technical support.
“Frequent visitors to the Delco Remy site will still find Spec-it-Right, Delco Remy Connect and all the technical support and information they are accustomed to seeing,” continued Avery. “Light-duty installers will find many useful support features on the new Remy site. We are excited to deliver these new tools to our customers.”
