Red Line Launches Virtual Event For Racers, Enthusiasts

Red Line Launches Virtual Event For Racers, Enthusiasts

A Peek into Red Line will give a behind-the-scenes look at what goes into making Red Line’s products.

Red Line Synthetic Oil, a leader in the performance lubricant industry, recently announced the launch of its new virtual event, A Peek into Red Line. Designed for racers and automotive enthusiasts, the educational sessions will provide in-depth conversations surrounding the company’s initiatives and the science behind Red Line’s key products. The event is free and will take place on Thursday, Oct. 29 on Red Line’s official Facebook  and YouTube pages, running from 8:00 a.m. – 5:00 p.m. PST.

A Peek into Red Line will give a behind-the-scenes look at what goes into making Red Line’s products, featuring interviews with Red Line’s chemist, Roy Howell, as well as the company’s sponsored racers Scott Birdsall, James Clay, Paul Lee, Steve Torrence and more. These individuals will conduct 30-minute live streams and answer questions as time allows. Following the launch of Red Line’s latest antifreeze/coolant product, SuperCool, the event will also feature conversations surrounding the coolant market and offerings.

“With the cancellation of many in-person events this year, we are pleased to bring Red Line right into the homes of our customers and enthusiasts,” said Justin Johnson, director of Red Line Synthetic Oil. “Our panel of experts is excited to share their extensive knowledge base and have the opportunity to interact one-on-one with our attendees.”

Additional racers will be announced leading up to the event next week. The final schedule will be updated accordingly and available via Eventbrite.

You May Also Like

Mitchell 1 Adds Google Campaigns to its SocialCRM

Shops can share positive reviews and testimonials directly to a Google business profile or Facebook page.

Mitchell 1 is making it easier than ever for auto repair shops to effectively manage and promote their businesses on Google and other social media platforms with the launch of the Google Campaigns from SureCritic, a new and exclusive feature within SocialCRM’s premium LocalSearch services.

 “The service is designed to give independent shops more control of their online presence and overall brand visibility on Google so they can cost effectively compete with the major corporate chains and attract new customers,” said Marcus Mackell, director of SocialCRM services for Mitchell 1. “A key benefit is that it simplifies the process of creating, sharing and promoting online content. With Google Campaigns, shops can do so with a click of a button through a single source rather than having to log into multiple sites, manage multiple profiles and rely on creative folks to develop content.”

ASE, Goodguys Partner to Promote Education, Careers

They are joining forces to showcase the wide array of career paths in the world of hot rodding and automotive service.

SMP Introduces 276 New Part Numbers

Included in the release is new coverage for 77 product categories.

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.

Continental Offers 12 New Blower Motor SKUs 

Applications deliver late-model coverage for 20 popular import and domestic vehicles.

Other Posts

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Master Class Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.

AP Emissions Releases January New Part Number Update

The release includes direct fit EPA converters covering more than 6.6 million vehicles in operation.