Purolator has launched an updated website at pureoil.com. The website has been redesigned to showcase the company’s new branding and tagline, “Nothing Gets By Us.”

The company said the website refresh was completed to support the brand’s renewed quest for innovation and commitment to delivering advanced solutions for rapidly changing engine and oil technologies.

Along with a new look, the website serves as a comprehensive resource of information on Purolator’s entire line of products, for both the DIYer and the professional service technician alike. The website houses an extensive library of product images and brand videos to create an enhanced visual experience for visitors to the site, while helping to familiarize them with the company’s updated product offerings and brand.

The new website has been redesigned with a more user-friendly interface and simplified site navigation. Visitors to the site will be able to access tools, such as the filter look-up, competitive interchange and buyer’s guide tools. The company noted that the filter look-up allows users to plug in the year, make, model and engine type to find the right filter for their vehicle. The competitive interchange allows users to easily find the right Purolator filter to replace a competitive brand on their next oil change. The buyer’s guide also is built into the site to support the commercial sales channel.

“The new Purolator website not only serves as a platform to showcase our refreshed brand and product lines, but also provides helpful resources for our customers,” said Tina Davis, senior marketing manager for the North American aftermarket for MANN+HUMMEL Purolator Filters LLC. “We designed the site so visitors can easily access the information they need when considering an oil filter purchase.”

Purolator says it has also “reenergized” the company’s social media channels for Facebook, Twitter and YouTube, to offer timely company and industry updates. These channels can be accessed through the website. To explore the new website and find out more information about Purolator’s automotive products for the aftermarket, visit pureoil.com.