‘Power in Motion’ Anchors New AIM Branding Campaign – UnderhoodService

‘Power in Motion’ Anchors New AIM Branding Campaign

In conjunction with the company’s 40th anniversary in 2007, AIM has introduced a new logo and tagline to the automotive and heavy-duty aftermarket. AIM's new branding campaign is emphasized through its logo and tagline, "AIM - Power in Motion."

In conjunction with the company’s 40th anniversary in 2007, AIM has introduced a new logo and tagline to the automotive and heavy duty aftermarket. AIM’s new branding campaign is emphasized through its logo and tagline, “AIM – Power in Motion,” which are designed to communicate the company’s commitment to quality and workmanship, low return rates, and innovative design solutions.

“Part of the change in our branding is to no longer be known as Automotive Importing Manufacturing, but simply as AIM,” said Steven Seabourne, president, AIM.

“For 40 years we’ve supplied premium-quality, remanufactured rotating electrical to the automotive and heavy-duty aftermarket,” explained Seabourne. “Over the years, we have evolved into a full-line manufacturer, making the word “import” no longer relevant to who we are today.”

AIM provides more than 5,000 SKUs for 99 percent vehicle coverage and fill rates of 98 percent. The new logo and tagline will be introduced through advertising, along with a redesigned website, packaging and catalogs. For more information on AIM, phone (800) 366-3246 or visit www.aimpowerinmotion.com.

You May Also Like

SMP Expands Hybrid and EV Product Offering

Standard is prepared to meet the demand of the growing hybrid and EV population with over 4,000 parts available for 150 models.

Standard Motor Products, Inc. (SMP) continues to expand its line of parts for hybrid and electric vehicles. The hybrid and electric vehicle market is growing larger every day, and SMP is committed to continually adding to its product offering for these vehicles, as well as expanding its powertrain-neutral coverage.

Mitchell 1 Adds Google Campaigns to its SocialCRM

Shops can share positive reviews and testimonials directly to a Google business profile or Facebook page.

ASE, Goodguys Partner to Promote Education, Careers

They are joining forces to showcase the wide array of career paths in the world of hot rodding and automotive service.

SMP Introduces 276 New Part Numbers

Included in the release is new coverage for 77 product categories.

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.

Other Posts

Continental Offers 12 New Blower Motor SKUs 

Applications deliver late-model coverage for 20 popular import and domestic vehicles.

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Master Class Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.