Perspectives: Being Your Customers’ Personal Shopper – UnderhoodService

Perspectives: Being Your Customers’ Personal Shopper

If you have young children, then you know it seems like they are always growing out of their clothes. Recently my wife and 14-year-old daughter went shopping for shorts and T-shirts in preparation for the warm summer weather. While at the stores, they decided to look for a few things for my 11-year-old son. If he’s not growing out of his clothes, he’s destroying them through his general day-to-day activities.

Buying clothes for another person can be very difficult, but on this day the shopping trip turned out to be very successful — the right brands were purchased, the favorite colors were selected, the sizes were all perfect and they were even able to take advantage of some very good sale prices. My daughter was energized by this success and proclaims that she is the ultimate personal shopper.

While witnessing the aforementioned events unfold, it brought to mind automotive parts and how this plays out every day in your shop. Our research shows that you are making the decision about the brand of part that is installed on the vehicle. You decide where to buy it. You decide if it should be an OEM dealer part or an aftermarket product. You decide if it is a national brand or a private brand. You decide if it’s new or remanufactured.

This parts shopping is a service you provide every day to every customer. It takes research and experience to be able to do it well, and when it’s not done well, the result is a comeback or a lost customer. Do you think your customers value this service you provide? Do you or your service writer make a point of telling customers about the brand and type of parts you put on their car? Do you tell them that there are a lot of choices out there, but that you made the best choice for their vehicle?

Instead of just fixing their vehicle and handing them the keys, take the time to tell them about the quality parts and thorough job that was done. Remember that many companies are spending millions to raise awareness with your customers, so they will identify with some of the brands you use. If you feel good about the service, they will feel better about it, too.

My son hates to go shopping. He hates having to drive around from store to store trying on all different kinds of clothes — truly hates it. On this one day though, it was all done for him and he really appreciated the service of his personal shopper. Something you do every day in providing extra value to your customers, probably without giving it a second thought.

You May Also Like

Becoming Successful Often Means Investing in More Than Equipment

The cover story in this March issue of ShopOwner is full of self-reflection and acceptance – but it isn’t a depressing story of what wasn’t.

When I sat down to speak with Todd Baldridge, owner of Buckeye Complete Auto Care in Columbus, OH, I was struck by his candor, his openness and his complete honesty about his shortcomings as a business owner.

The cover story in this March issue of ShopOwner is full of self-reflection and acceptance – but it isn’t a depressing story of what wasn’t. Baldridge is eager to look forward as well, to what CAN be. 

Would You Want To Work on 40 year Old Car?

Last month, Andrew Markel purchased a 1982 Chrysler New Yorker for $1,500.

Adapting To Enduring Expectations 

Where we once provided business and technical information in a monthly print magazine, we now have daily newsletters and on-call websites to help spread the message of quality service.

Do You Want The Bad News Or Good?

There are many ways you can help play the long game, and TechForce has free resources to help inspire and promote the profession. 

Timeless Quotes Teach & Inspire

Here are six quotes that every future shop owner should live by.

Other Posts
EV Charging

Charging will get better as technology improves and drivers change their behaviors.

Keep On Rockin’ Into The New Year

Nominations are still open for Vehicle Care Rockstars!

Being Happy Gets In The Way of Being Successful

Bryce Kenny says his greatest satisfaction comes from helping others to find the courage to chase their dreams.

Quality Triumphs!

We interact with our cars differently and today’s parts quality matters more than ever.