Perspectives: Are You Ready for More Business? – UnderhoodService

Perspectives: Are You Ready for More Business?

Develop a checklist to make sure you are ready to take full advantage of the massive population of vehicles on the road that need service.

There are a lot of positive economic signs that consumers are becoming more comfortable with their financial situation and are beginning to open their wallets.

A recent report states that department stores, grocery chains and even toy stores are seeing consumers move toward higher-priced and higher-quality items. As an example, cashmere is gaining in popularity and a New York coffee shop
recently introduced a $12 cup of coffee!

While these examples are excessive, the fact is that retailers are adjusting their inventory from low-priced items to higher-priced ones and there are opportunities to offer new services. If the customer wants to buy more of an item or a higher-priced brand, I say the customer is always right.

In the automotive world, we see positive signs of better days to come in the form of:
– An increase in the number of miles being driven;
– An increase in the average age of vehicles;
– Scrappage rates for vehicles are starting to moderate;
– An increase in consumer confidence rates; and
– An increase in total, overall employment.

Far too many shops experienced a reduction in repair orders in 2009 and many of the ROs were at lower average dollar levels. Motorists can extend maintenance intervals for only so-long. Eventually, the service work needs to be performed so you should start to see an increase in service traffic because of this pent-up demand.

So now several questions must be asked:
Are you ready for more business and is your shop prepared to service these customers?

Do you have enough technicians?

Are they trained?

Have you been delaying equipment purchases?

Do your techs have the specialty tools they need to be productive?

Does the shop need a thorough cleaning or a fresh coat of paint?

Is your service writer in the right frame of mind? Do you need to update your scheduling and management system?

Is it time to have a website or update your current site?

Have you planned a Be Car Care Aware check lane event? Do you have the repair information you need?

Are you prepared to service all the import nameplate vehicles on the road today?

Is your current parts supplier providing you with the service and support you need to be successful?

Does your main supplier have the brands and coverage to satisfy the changing vehicle landscape in your area?

I ask all these questions to provide you with a checklist to make sure you are ready to take full advantage of the massive population of vehicles on the road that need service. You have plenty of competition out there and vehicle owners have a choice.

Let’s make it an easy decision for them to get the best experience from your shop.

You May Also Like

Diagnosing Misfires

What if there are no codes and a misfire is intermittent? This is where it gets complicated.

What is a misfire? Is a misfire when the cylinder does not fire? Is it when the cylinder fires too soon or too late? The answer is “yes” to both questions. Some misfire complaints are a flashing check engine light, and a P0300 to P0312 diagnostic trouble code (DTC) indicates that one or more cylinders are misfiring. This is the easiest misfire to diagnose. But, what if there are no codes and a misfire is intermittent? This is where it gets complicated. 

Lifter Deactivation

The area of contact between the lifters and cam lobes is the highest loaded surface inside an engine.

Alternator Testing For No Charge Conditions

Many alternator problems turn out to be nothing more than a bad connection at the alternator or a bad wiring harness.

Understanding Coolants

All-season coolant used inorganic acid technology and worked great for almost 30 years.

Ignition System Do’s and Don’ts

Why do ignition systems give technicians problems when diagnosing ignition-related misfires? The answer is that some technicians use tests that might give inconclusive results or do damage to the coil or drivers inside a module.

Other Posts

Hybrid Vehicle Fluid Maintenance

There are opportunities your shop can’t pass up just because the car or SUV has a hybrid badge on the back.

Using a Scope

Ignition coil and plug diagnostics.

Scope-diagnostics
Repairing Wiring Harnesses

A guide to probing and poking.

Diagnostic Procedures For Stop/Start Systems

Stop/start technology is more than just a switch wired to the brake pedal and starter.