Penray Introduces New Packaging Design for Performance Products Line – UnderhoodService

Penray Introduces New Packaging Design for Performance Products Line

Penray announces it has completely redesigned the packaging for its entire line of Penray Performance Products. The bold, new look incorporates both English and Spanish product descriptions, updated information and better organization among categories ....

Penray announces it has completely redesigned the packaging for its entire line of Penray Performance Products. The bold, new look incorporates both English and Spanish product descriptions, updated information and better organization among categories.


“We surveyed our customers and they wanted packaging improvements. So we modernized formulas and performance statements, added Spanish to the labels, and classified and color-coded all the products,” said Chris McKenzie, director of marketing at Penray. “The goal was to make the products more attractive and informative, to reach out to the growing bi-lingual population, and to ensure that Penray products will stand out so technicians will know exactly which products they are reaching for.”

Stop by the Penray booth (2038) during the Automotive Aftermarket Products Expo (AAPEX) to see the new Performance Products packaging.

For more information, visit www.penray.com.

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