Pennzoil announces the second year of its relationship with Tim McGraw as the presenting sponsor of his Two Lanes Of Freedom 2013 Tour. As part of the continued relationship, expanded activations will be introduced to further unify the passion that fans have for both cars and music.
“One of the feelings I think you take away from my new album is the freedom you get out on the open road, and I really wanted to take my fans on a ride from the time the album starts to the very last track. The same goes for the tour,” explained McGraw. “It just made sense to team up with Pennzoil again for another summer. They are great partners and I know they have a lot of stuff planned for the fans out on the road.”
Pennzoil will be taking the relationship to the next level by introducing new programs for fans that include access to exclusive content from McGraw. One program will provide a behind-the-scenes view leading up to the tour, as well as an original video series that will share an insider’s look at the connection between Americans’ love of cars and music.
Additionally, Pennzoil is putting the spotlight on fans as they will have the chance to be featured in a special edition VEVO live music video for a song from Tim’s latest album, TWO LANES OF FREEDOM, by submitting their favorite images and videos via social media.
“Cars and music go hand-in-hand and who better to drive that message than car enthusiast and country music superstar Tim McGraw,” said Bree Sandlin, Pennzoil Global Brand Manager. “His tour and album were inspired by freedom and acceleration, making it a perfect fit for the Pennzoil brand, which stands for the love of cars.”
As part of Pennzoil and McGraw’s shared love of cars, Pennzoil enlisted the superstar to personally customize a new 2013 Challenger SRT. McGraw drove the creative direction of the car, from the exterior paint inspired by the TWO LANES OF FREEDOM album art, down to the fine details of the interior including his autograph hand-stitched in the front seats.
This one-of-a-kind car will go on tour with Tim McGraw and will be on display at each tour stop where fans can watch an exclusive behind-the-scenes video of the step-by-step customization process, both at the show and online. Fans will also have the chance to win this special-edition vehicle through the Four Wheels to Freedom promotion running May 1st through July 31st.
To stay up-to-date on the latest Pennzoil activities, for exclusive looks at Tim McGraw content and to enter in the Four Wheels to Freedom sweepstakes, visit pennzoil.com/timmcgraw. Be sure to ‘Like’ the official Pennzoil Facebook Page (www.facebook.com/Pennzoil) and follow Pennzoil on Twitter (www.twitter.com/Pennzoil).