#PartsMatter Auto Safety Campaign Offering Weekly Prizes For Sharing Photos, Videos Of Part Failures – UnderhoodService

#PartsMatter Auto Safety Campaign Offering Weekly Prizes For Sharing Photos, Videos Of Part Failures

Federal-Mogul-PartsMatter-300x215Have you experienced an auto parts “fail” that made you late for work or left you stranded on the side of the road? “#PartsMatter,” an auto safety campaign for consumers and professional technicians throughout the U.S. and Canada, is offering weekly cash prizes to winners who share photos and/or videos documenting a part failure on any passenger vehicle.

Designed to communicate the importance of choosing quality components for every automotive repair, the #PartsMatter campaign is sponsored by several leading North American automotive parts brands, including ANCO, Champion, Fel-Pro, MOOG and Wagner. Each is a brand of global OE and replacement parts manufacturer Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp.

“‘Parts Matter’ is a vital message for consumers and repair professionals because all replacement parts are not created equal,” said Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts. “It is the automotive service industry’s responsibility to help customers make smart decisions about parts that should help keep them safe on the road.”

“Many parts might look alike, but that’s where the similarities end,” she said. “Some are designed and manufactured by leading suppliers with proven track records of delivering safety, performance and durability. Many of these suppliers have invested millions of dollars in advanced research and development facilities and adhere to rigorous testing standards before releasing a part to the market. This campaign is ultimately aimed at communicating the potential risks associated with choosing a replacement part or other automotive products from an unknown or unproven supplier.”

Beginning Aug. 31, and continuing through Dec. 20, consumers and technicians can enter for a chance to win one of three weekly Visa Prepaid Gift cards valued at $100 simply by posting a photo or video of a part failure or related vehicle problem via Facebook, Twitter, Instagram or Tumblr, along with two hashtags – #PartsMatter and #Entry. Participants can also enter via the partsmatter.com website.

The campaign also includes a monthly grand-prize contest that will award a Visa Prepaid Gift card valued at $500 to the participant with the best entry, as selected by a judging panel, for the preceding four weekly sweepstakes periods. There is no cost or purchase necessary to enter the sweepstakes or contest. See official rules and restrictions at partsmatter.com.

For additional information regarding the #PartsMatter campaign, visit federalmogulmp.com or partsmatter.com, or contact your automotive parts and/or service provider.

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

Other Posts

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.