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Mad Scientists, Monster Trucks And New Products To Be Featured At Bar’s Leaks And Rislone SEMA Display

Visit with Rislone Defender monster truck driver Zach Adams at the show in booth No. 30313.

WD-40 Co. Partners With SEMA Cares To Build 50th Anniversary Camaro

The 1967 Chevrolet Camaro will celebrate both the 50th anniversary of the SEMA Show and the 50th anniversary of the Camaro.

Mitchell 1 Announces Facebook Sweepstakes To Win A Trip To Las Vegas For AAPEX/SEMA

Mitchell 1 has announced its “Fabulous Las Vegas Sweepstakes,” which will award an all-expenses-paid trip for two to attend this year’s Automotive Aftermarket Industry Week (AAIW) events, including the Automotive Aftermarket Products Expo (AAPEX) and Specialty Equipment Market Association (SEMA) Show, running the first week of November in Las Vegas. To enter, visit the Mitchell

Newest Virtual Experiential Demonstrations To Be Featured At SEMA Show

The hottest trends in virtual reality (VR) video and augmented reality (AR) video will take center stage at the 2016 SEMA Show, where showgoers can view a series of automotive-themed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. Featuring live VR broadcasting,

Larry The Cable Guy Confirmed As SEMA Industry Awards Banquet Entertainer

Comedian Larry the Cable Guy is bringing his stand-up comedy routine to the 2016 SEMA Show as the featured entertainer at the SEMA Industry Awards Banquet, taking place Thursday, Nov. 3, in Las Vegas. The SEMA Industry Awards Banquet is the automotive specialty-equipment market’s premier awards ceremony where industry excellence and achievements are celebrated. Held

Champion Oil To Display 50th Anniversary Shelby GT40 MKII At SEMA

The 50th anniversary Shelby GT40 is a continuation of the original Ford big-block MKII model. The new GT40s are built on an original-style steel monocoque chassis and fully independent suspension.

Actor Sung Kang Partners With SEMA And Shell For ‘Project Underdog’

The vehicle will debut at the 2016 SEMA Show, and the build will be broadcast in an online documentary.

SEMA Hall Of Fame Selects Chip Foose As 2016 Inductee

Internationally acclaimed automotive designer and master fabricator Chip Foose has been selected by the Specialty Equipment Market Association (SEMA) as an inductee into the organization’s prestigious SEMA Hall of Fame.

SEMA Secures Senate Resolution Designating July 8 As ‘Collector Car Appreciation Day’

The U.S. Senate passed Senate Resolution 507 (S. Res. 507) designating July 8 as “Collector Car Appreciation Day.” The resolution was requested by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. The date marks the seventh commemoration in what has become an annual event to celebrate and raise

SEMA Seeks Hall Of Fame Nominations

Created in 1969, the SEMA Hall of Fame is the most prestigious award presented to an individual by the association. It is designed to honor outstanding persons in the industry who have enhanced the stature of, or significantly contributed to, the industry and/or association’s growth.