Excellence In Cataloging Recognized At NCMA 40th Anniversary Conference
The National Catalog Managers Association (NCMA) presented the Catalog Excellence Awards to the best examples of automotive cataloging in multiple media at the recent 40th Annual Knowledge Exchange conference, held earlier this month in St. Louis.
Raybestos Brakes Gets Latest Sweepstakes Prize from Hollywood
The star of the show for this summer’s sweepstakes campaign is a one-of-a-kind Raybestos ’32 Roadster Pickup. The sweepstakes has been developed to help technicians celebrate the racing heritage and reliable performance of Raybestos brand Brakes and Chassis parts.
Hollywood Hot Rods to Build Raybestos Brakes Roadster Pickup
The Raybestos Roadster Pickup (RPU) will be given away to one lucky professional mechanic or do-it-yourselfer Raybestos customer as part of an upcoming summer 2010 sales promotion, and the build process will be chronicled in national television, magazines, and exclusive website content.
NASCAR Performance and its Family of Exclusive Partners to Sponsor NASCAR Hall of Fame
Through this sponsorship agreement, NASCAR Performance will integrate its family of automotive brands into an interactive exhibit area in the Race Week section of the NASCAR Hall of Fame. The NASCAR Performance Race Shop is designed to give visitors an overview of a modern day race team shop and a behind-the-scenes look at what it takes for teams and their automotive engineers and technicians to prepare a car for the upcoming race weekend.
Ultimate NASCAR Performance Make-Over Sweepstakes on Record Pace
On August 23, NASCAR Performance, NASCAR’s exclusive Automotive marketing program, launched the Ultimate NASCAR Performance Make-Over Sweepstakes. This sweepstakes gives fans a chance to win a vehicle make-over courtesy of Goodyear Gemini and parts provided by NASCAR Performance automotive partners, as well as a fan make-over featuring NASCAR licensed products, and finally a VIP trip to the NASCAR Sprint Cup Series Ford 400 in Homestead-Miami Speedway …..
Training Program Updates
State-of-the-art automotive technology doesn’t do anybody much good if technicians can’t get the training they need to fix and maintain today’s systems. Unfortunately, in recent years there has been an industry-wide trend to axe training programs. Parts suppliers are under tremendous price pressure these days, and most are looking for ways to cut costs where