MAHLE Aftermarket Inc. Ads Come To Life With Augmented Reality
MAHLE Aftermarket Inc. has incorporated innovative augmented reality technology into its series of SMART PART(ner) advertisements that enables the print material to come to life. Augmented reality has been implemented into advertisements promoting MAHLE Original filters, thermostats and turbochargers, as well as Victor Reinz gaskets. Augmented reality is, as defined by MAHLE, “a technology that
MAHLE Aftermarket Inc. Releases New Filter Catalog
MAHLE Aftermarket Inc. recently announced the release of its first comprehensive filter catalog for vehicle applications in the United States, Mexico and Canada. This new catalog includes all the company’s product offerings in one resource. The catalog, which covers more than 90 percent of vehicles in operation in the three countries, features more than 1,200
MAHLE Aftermarket Inc. Names Fourth-Annual Champion Technician
MAHLE Aftermarket Inc. recently named Las Vegas, Nev., native, Kevin Roche as the fourth annual MAHLE Aftermarket Champion Technician. Roche was awarded the title based on his entry in the MAHLE Aftermarket Champion Technician contest, established to spotlight talented and forward-thinking engine technicians and specialists nationwide. Roche was selected based on a short essay, submitted
MAHLE Clevite Transitions Company Name To MAHLE Aftermarket Inc.
MAHLE Clevite Inc. has announced the transition of its company name to MAHLE Aftermarket Inc. According to the company, the changeover to the new company name, effective Jan. 1, 2014, serves a dual purpose: to bring MAHLE in line with all of the MAHLE Global Aftermarket divisions, and to highlight the substantial diversification of the MAHLE Aftermarket product mix.
MAHLE Clevite Inc. Announces a New Brand Strategy for its Aftermarket Products in North America
MAHLE Clevite Inc. recently announced a new brand strategy for its Aftermarket products in North America. In an effort to present a more consistent branding strategy worldwide, MAHLE Clevite Inc. will immediately transition all of its light vehicle engine part categories ….
MAHLE Selects Remaining Winners of Engine Giveaway Sweepstakes
The remaining two winners of the inaugural “Powered by MAHLE” giveaway were named.
First Winner of MAHLE Engine Giveaway Chosen
The winner will receive a remanufactured Chevrolet LS3 engine built by Tri Star Engines and Transmissions of Baldwin, WI.
First Winner of MAHLE Engine Giveaway Chosen
The winner will receive a remanufactured Chevrolet LS3 engine built by Tri Star Engines and Transmissions of Baldwin, WI.
MAHLE Aftermarket Expands Cylinder Head Gasket Portfolio
New part numbers for Asian and domestic models join more than 12,000 part numbers for 900,000+ applications.
MAHLE Launches ‘The Choice of Champions’ Tech Promotion
The sweepstakes, featuring two unique custom vehicle builds, is continuing through August 31, 2022.