Optronics International, an American offshore vehicle lighting manufacturer, has announced the release of its new 2014 Lighting Product Catalog. The 276-page document features 523 new products among the 3,095 total SKUs cataloged. In addition to the physical catalog, Optronics has made the content available in the form of a downloadable PDF, and all product data is also searchable on the company’s website.
The company says notable product additions underscore technical and styling advances made since the last catalog release in 2012. There are 166 new, high-style GloLight brand products, featuring patented light diffusing material that gives them a distinctive, smooth, brightly glowing appearance on the periphery of the lens. The popular Panelite Millennium Series brand has 24 new SKUs featuring GloLight technology, the first product expansion since the series’ introduction in 1998.
“We are carefully listening and swiftly responding to marketplace needs with high-quality products that are setting new standards for competitive pricing,” said Brett Johnson, president and CEO of Optronics International. “Optronics is aggressively postured to pursue new product development, tooling and speed-to-market, and our new catalog is a testament to that fact.”
The catalog also includes significant expansions in the white LED lighting arena, including one of the industry’s widest arrays of interior LED trailer lighting and a full line of interior and exterior LED RV lighting. New Opti-Brite brand white LED work lamps, and LED headlamps designed exclusively as plug-and-play aftermarket replacements for incandescent lamps, are also featured.
The new catalog reflects dramatic increases in the organization’s conspicuity tape offering, through a new strategic alliance with category leader Reflexite. Also new to the Optronics’ catalog are a variety of stand-alone, interactive “try me” packaging options. The company, in support of its retail channel partners, developed the push-button-activated packages, which are designed to be displayed in both on-shelf and hanging environments.
Optronics currently sells its products through an extensive distribution network of more than 12,000 distribution locations nationwide. The company also reaches markets through Internet-based retailers serving a broader vehicle and transportation audience.
To view a PDF of the new 2014 Lighting Product Catalog, visit: http://optronicsinc.com/pdfs/2014oem_catalog.pdf.
To view Optronics videos, visit: http://www.optronicsinc.com/theater.html.
