"Partnering with eXperticity provides a direct link between Old World Industries and our sales partners around the country," said Bryan Emrich, senior vice president of marketing, Old World Industries LLC. "We’ve put significant resources into building the best products on the market for our customers, and the next step is educating and empowering the sales professionals to become experts at selling our products to today’s well-informed consumers."
Old World Industries is focused on promoting key product lines, including: PEAK Antifreeze, PEAK Motor Oil, BlueDEF diesel exhaust fluid, Final Charge antifreeze and other heavy-duty functional fluids and Herculiner bedliners among others. eXperticity will develop customized training for each of the product lines on its 3point5.com platform, which also provides hands-on experience salespeople can use to guide buying decisions and improve the customer experience.
"It’s an exciting opportunity to work with Old World Industries to empower the retail sales professionals in the aftermarket automotive industry to become experts on their products," said Tom Stockham, CEO, eXperticity. "As we are helping them build their expert base through our platform, we’ll deliver deep insights back to Old World Industries to see where their strongest experts are located, down to the representative and the location."