The summer solstice is the day it stays light the longest and marks the official beginning of summer, usually June 21 or 22 in the Northern Hemisphere. ACDelco’s “Summer Solstice” promotion, which lasts for three months, offers eligible customers the opportunity to win prizes. And, one lucky winner will drive away with the Grand Prize: a 2008 Pontiac Solstice.
The promotion is open to registered ACDelco WISE (Web Integrated Service Environment) and WIP (WISE Internet Parts) customers. Eligible customers will be grouped into one of three program levels based on their best monthly purchase history during the 12 months preceding the promotion, with that month then multiplied by three. New vehicle dealerships are not eligible for the promotion.
Contestants with the highest percentage increase in qualifying ACDelco product purchases using WISE or WIP between June 1 and August 31, 2007 will win the prize for their purchasing level. Prizes include a $1,000 gift certificate, a Plasma TV and a 2008 Pontiac Solstice.
The “Summer Solstice” promotion is the first of what ACDelco Marketing Manager John Eck feels will be a trend toward electronic promotions.
“We have the tools in place now, so we anticipate doing more e-Promotions,” Eck said. “We can do more with e-Tools because we can display and market to our customers so quickly. Because the ‘Summer Solstice’ promotion is electronic, it just shows up on customers’ screens the next day.”
Customers must register for the promotion from a link that is located on their WIP/WISE screen; they also can register from a link on acdelcotechconnect.com. Once registered, customers will see their individual program levels, as well as their current standings, which are updated daily on their WIP/WISE promotional dashboards.
Eck said e-Promotions can also be more efficient, not just for ACDelco, but for enrollees as well. “By running e-Promotions, ACDelco can provide customers with their program standings on a daily basis rather than through monthly reports. This affords them the opportunity to change their purchasing behavior accordingly, leading to better, more effective participation.”
Participants can sign up anytime during the “Summer Solstice” promotion, and their purchases will be tracked back to June 1. Eck is hoping a high percentage of WISE and WIP users will participate in the promotion.
“We would love to have all eligible customer participants sign up for the promotion,” he said. “Enrollment is quick and easy; there is no cost to participate and they are already using the e-Business tool. What would be unfortunate is if someone chooses not to participate in the promotion, then finds out he or she would have won when it’s over.”
Visit acdelcotechconnect.com for the official program rules and for additional details of the “Summer Solstice” promotion. To arrange for a conference with an ACDelco e-Business specialist, contact the WISE Help Desk at 1-800-825-5886, prompt 3.
ACDelco markets quality parts for Ford, Chrysler, Toyota, Nissan, Honda, GM and most vehicles on the road today.
To find an ACDelco parts retailer near you, visit acdelco.com or call 1-800-ACDelco.
