Mobil 1 is offering motorsports fans a chance to have 30 seconds of fame. The “Show Your Mobil 1” challenge invites racing fans to show the world how they feel about Mobil 1 and NASCAR by creating a commercial expressing the strong connection between NASCAR and the official motor oil of the motorsport. The winner gets to see his or her commercial on national television during a NASCAR event, and finalists speed away with hefty prizes as well.
Anyone with a video camera and a bit of creativity is encouraged to enter and take a shot at seeing their idea on television. There’s plenty to compete for – the grand-prize winner will be awarded a viewing party to celebrate the airing of the commercial, as well as an all-expenses-paid trip to a 2010 NASCAR Sprint Cup Series race.
This contest is divided into two stages: the video uploading period and the voting period.
Stage 1:
• Beginning July 15, consumers can find out more information about the contest, including the rules and eligibility requirements, by visiting www.ShowYourMobil1.com. This site will offer video assets that are available to use and will also include a sample video.
• Between Aug. 1 – 31, applicants may upload their 30-second videos. To upload a video, a person must register on the site and agree to the terms of use. Once complete, the contestant will receive e-mail confirmation.
• During Sept. 1 – 13, a panel of judges will review eligible submissions and will select five finalists. All finalists will win a $1,000 Mobil 1-branded gift card.
Stage 2:
• From Sept. 14 – Nov. 15, voting begins on the five finalists’ video spots. Anyone who registers is able to vote. Consumers are encouraged to return daily to vote and, as a result, daily prize giveaways will be offered. Prizes will be awarded in a random drawing at the end of each day. There are five different daily prizes, which include $500 gift cards, stadium kits (backpack cooler and stadium seat), captain’s chairs, spectator cooler chairs, and auto deluxe kits (jumper cables, air gauge, emergency kit). Each person can only vote once a day.
• The video spot with the most consumer votes at the end of the contest wins. The grand-prize winner’s video will air on national television during a NASCAR event in 2010. The “Show Your Mobil 1” champion will also receive a trip for two to a NASCAR-sanctioned event in 2010, a flat-screen TV, and a viewing party catered for 15 friends to watch the spot air live. The winner will be announced in late November.
The 2009 NASCAR season marks the seventh consecutive year in which Mobil 1 is the Official Motor Oil of NASCAR, and the Mobil brand of lubricant products are the Official Lubricants of NASCAR.
