NASCAR.COM Launches NASCAR Pro Championship Presented by Sprint, First-Ever NASCAR Social Game – UnderhoodService

NASCAR.COM Launches NASCAR Pro Championship Presented by Sprint, First-Ever NASCAR Social Game

NASCAR.COM recently announced the launch of the NASCAR Pro Championship presented by Sprint, the first-ever NASCAR social gaming experience, which will be featured within Car Town, the largest automotive and motorsports game on Facebook.

NASCAR.COM recently announced the launch of the NASCAR Pro Championship presented by Sprint, the first-ever NASCAR social gaming experience, which will be featured within Car Town, the largest automotive and motorsports game on Facebook (www.facebook.com/cartown). The launch of the NASCAR Pro Championship presented by Sprint coincides with the coverage of TNT’s Summer Series and will run through the conclusion of the 2011 NASCAR Sprint Cup Series in Homestead, FL, on Nov. 20.

The NASCAR Pro Championship presented by Sprint is free to play and will provide millions of NASCAR fans and Facebook users with the opportunity to compete against their friends in a sponsored race and complete challenges and activities that will earn them virtual rewards. Race winners will accumulate prizes to add to their Car Town garage. During the game, fans can race against virtual drivers on a series of three different tracks, complete a variety of missions and involve their social network to win the coveted NASCAR Pro Championship title. Popularity rankings will also allow players to keep up with their friends and invite others to be their virtual fans.

As title sponsor, Sprint will be heavily integrated into the game with race graphics throughout, including a branded vehicle, race entrance, victory lane and leaderboard.  Players can earn Sprint-branded virtual rewards by watching a NASCAR 101 video featuring Miss Sprint Cup, by visiting Miss Sprint Cup’s Facebook page, and by sharing a picture of their virtual car with their Facebook friends. Sprint-branded promotional media and calls-to-action from NASCAR.COM, Yahoo! NASCAR and TNT NASCAR coverage will drive viewers online to play the game.  

To access screenshots of NASCAR Pro Championship presented by Sprint click the links below:

NASCAR Pro Championship presented by Sprint Race Menu jpeg
NASCAR Pro Championship presented by Sprint Race Track jpeg

As an added bonus, special codes will be delivered on-air during TNT’s coverage of the 2011 NASCAR Sprint Cup series giving fans an opportunity to win prizes during their online game play. Each month, fans have a chance to start over as a new challenge begins and a new champion is crowned.

Car Town was developed by Cie Games (www.CieGames.com), creator of interactive media properties that deliver deeper engagement and a rich experience to game players and serve as a powerful media platform for advertisers.  Car Town, the first Facebook game built around brands, was launched in 2010 and already has attracted almost 9 million users. Car Town players use virtual currency to purchase, collect and customize virtual cars and build their dream garage. Owners can race against their friends and perform a variety of tasks that earn points they can use to purchase additional cars or car-related products and services – just as they would do in real life.    

“Through our NASCAR.COM features including video highlights, live leaderboards and RaceBuddy, fans can engage in an interactive viewing experience,” said Justin Williams, senior director of business operations for NASCAR.COM. “Adding the NASCAR Pro Championship presented by Sprint allows us to reach fans already engaged in social media gaming and continue to provide them with a fully immersive NASCAR experience.”

“We’re excited to launch the NASCAR Pro Championship presented by Sprint as a complement to the Daytona Challenge launched by International Speedway Corporation, alongside many of the NASCAR teams, earlier this year,” said John Martin, Managing Director, NASCAR Digital.  “The NASCAR industry continues to be uniquely positioned through the partnership with Car Town to introduce the excitement of stock car racing to a new generation of fans.”  
 
ABOUT NASCAR.COM
NASCAR.COM, managed by Turner Sports, is the official online destination of NASCAR. As one of the top three sports leagues sites on the Internet, NASCAR.COM provides racing enthusiasts with an all-inclusive offering of engaging content including  fantasy games, video highlights, social elements, in-depth editorial content, schedules and standings. NASCAR.COM also offers interactive platforms including the award-winning TNT RaceBuddy and TrackPass RaceView.

You May Also Like

Bosch Releases 212 Aftermarket Parts in 2022

The parts cover nearly 64 million vehicles in operation across North America.

Robert Bosch, LLC announced it has added 212 automotive aftermarket parts to its portfolio in 2022, covering nearly 64 million vehicles in operation across North America.

The new Bosch products, which cover domestic, European and Asian passenger and commercial vehicles, include 74 braking parts, 52 fuel and water pumps, 14 ignition coils, 27 cooling fans, rotating machines, spark plugs and ESP units, 38 sensors and seven fuel injectors. 

Winter ASE Registration Open

Three options offered for testing and recertification.

Federated 50/50 Challenge Awards Over a Hundred Prizes

Federated conducted the 50/50 Challenge to recognize and thank ASE-certified automotive service professionals.

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

Other Posts

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.

GB Remanufacturing Releases 2022 Year in Review

The GB Reman 2022 Year in Review is available for download.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs.

Survey Shows Greater Trust in Service Professionals

More than 70% reported increased levels of trust in repair shops and/or service technicians.