Mudlick Mail Triples Sales and Customers in 2010 – UnderhoodService

Mudlick Mail Triples Sales and Customers in 2010

Despite a struggling economy, direct mail service provider Mudlick Mail tripled its sales and customer base in 2010. The company, which caters to the automotive repair industry, grew sales to more than $7 million in 2010. The company's customer base also increased significantly, expanding from just under 100 in 2009 to more than 350 in 2010.

Despite a struggling economy, direct mail service provider Mudlick Mail tripled its sales and customer base in 2010. The company, which caters to the automotive repair industry, grew sales to more than $7 million in 2010. The company’s customer base also increased significantly, expanding from just under 100 in 2009 to more than 350 in 2010.
 
“We credit our growth to providing repair shop owners with direct mail campaigns that are very targeted and very effective in driving business,” said Mudlick Mail CEO Greg Sands.
 
Some of Mudlick’s customers have increased their business by as much as 40 percent by using the company’s direct mail programs, which allow repair shop owners to target customers by income, neighborhood and even vehicle, make. Mudlick’s campaigns serve as a one-stop shop, offering graphic design services, printing, listing services, postage and delivery for one flat fee. In addition, Mudlick provides free training on customer service, sales techniques and other strategies to help shop owners maximize the effectiveness of their direct mail campaigns.
 
“Our goal is to take what we’ve learned from our wealth of experience in the automotive service business and apply that knowledge to ensure that other shop owners succeed,” said Sands, who also owns and operates more than 20 auto repair shops in three states.
 
Sands founded Mudlick in 2008, after searching for years for the right advertising vehicle for his repair shops. Direct mail was the only method that allowed Sands to accurately reach high-caliber customers within the market area of his stores.
 
Mudlick sent out more than 25 million pieces of direct mail nationwide in 2010. The goal is to increase that number to 36 million in 2011. The company is currently growing at a rate of 10 percent per month and projects sales of more than $10 million 2011.
 
For more information, visit www.mudlickmail.com.

You May Also Like

Bosch Releases 212 Aftermarket Parts in 2022

The parts cover nearly 64 million vehicles in operation across North America.

Robert Bosch, LLC announced it has added 212 automotive aftermarket parts to its portfolio in 2022, covering nearly 64 million vehicles in operation across North America.

The new Bosch products, which cover domestic, European and Asian passenger and commercial vehicles, include 74 braking parts, 52 fuel and water pumps, 14 ignition coils, 27 cooling fans, rotating machines, spark plugs and ESP units, 38 sensors and seven fuel injectors. 

Winter ASE Registration Open

Three options offered for testing and recertification.

Federated 50/50 Challenge Awards Over a Hundred Prizes

Federated conducted the 50/50 Challenge to recognize and thank ASE-certified automotive service professionals.

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

Other Posts

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.

GB Remanufacturing Releases 2022 Year in Review

The GB Reman 2022 Year in Review is available for download.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs.

Survey Shows Greater Trust in Service Professionals

More than 70% reported increased levels of trust in repair shops and/or service technicians.