Direct mail provider Mudlick Mail announced it is expanding its efforts to help clients measure the effectiveness of their marketing campaigns. The company, which serves automotive repair shops, is now providing every customer with a free call-tracking service that logs and records calls generated by that client’s direct mail program. By using the program, clients will have the ability to track the number of calls received and assess how well their employees are responding to customer inquiries, Mudlick says.
                                                                                
“We are proud to offer our clients a user-friendly tool that not only allows them to gauge the effectiveness of their mailers, but also provides them with the opportunity to refine their sales approach,” said Mudlick Mail President Tim Ross.
 
Through the program, Mudlick Mail clients will receive a local phone number based on their location that is listed on their direct mail offers. Each call that comes into the line is recorded for further evaluation. Clients can then log on to a website and scan the call counts, listen to individual calls and forward them to staff for review.
 
According to Mudlick Mail, the service has been proven so popular, that the company now has 405 active phone lines and is adding 40 to 50 lines per month.
 
For more information, visit www.mudlickmail.com.