Motorcraft Announces New Line Of Starters

Motorcraft Announces New Line Of Starters

The simplified product lineup now provides coverage for most Ford and Lincoln vehicles with fewer part numbers.


Engineered for performance and durability, Motorcraft says its new line of competitively priced starters are made of 100 percent new parts. The simplified product lineup now provides coverage for most Ford and Lincoln vehicles with fewer part numbers.

“Motorcraft technicians know what their customers need and they want to be efficient,” said Paul Brearey, Ford North America electrical manager. “Precision-engineered Motorcraft starters were designed with customers and technicians in mind. The competitive price means the starters suit customers’ budgets. Fewer part numbers mean easier stocking and less inventory for shops. Plus, the added benefit that Ford does not have a core charge with the new Motorcraft starters, means less hassle for customers and shops, as well as lower inventory costs.”

Motorcraft starters are covered by the two-year Service Parts Warranty (SPW), which provides unlimited mileage coverage for Ford and Motorcraft parts, including labor and with no commercial exceptions.

Motorcraft Starters are ready to install out of the box, and engineered and tested to provide performance and reliability, according to the company.

For more information on Motorcraft starters, go to fordparts.com/motorcraftstarters.aspx.

You May Also Like

SEMA Awards 80+ Scholarships, Employee Loan Forgiveness

The scholarship winners include 87 students, while 17 employees of SEMA-member companies received loan forgiveness.

The Specialty Equipment Market Association (SEMA) has issued a total of $245,000 in scholarship and loan forgiveness awards through its SEMA Memorial Scholarship Fund to help 104 individuals pursuing a career in the automotive aftermarket industry. The winners include 87 students who received scholarships ranging from $1,000 to $5,000, and 17 employees of SEMA-member companies who received loan forgiveness awards to help pay off student loans, the organization said.

PRT Launches New Complete Strut Assemblies

Thirty-two new products represent more than 10 million vehicles in new coverage, PRT said.

PRT Launches 32 New Products on Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, and come to expand the PRT brand portfolio in the North American aftermarket.

Litens Aftermarket Adds New SKUs to Belt Drive Portfolio

18 new SKUs were added to its product line.

Plews & Edelmann Releases 66 New Parts YTD 2023

Expanded coverage in both the Edelmann and Edelmann Elite line of products provides coverage for 50.8 million VIO.

Other Posts

Diagnostic Procedures For Stop/Start Systems

Stop/start technology is more than just a switch wired to the brake pedal and starter.

Bosch Releases 102 Aftermarket Parts in Q2 2023

The new Bosch products cover nearly 25 million vehicles in North America, the company said.

NGK Spark Plugs Expands Spark Plug, Ignition Coil Coverage

Expansion includes 15 new spark plug part numbers, many with high ignitability designs.

Innova to Launch Pro Diagnostic Tablets and App

The smart tablet tools and app can help maximize the diagnostic process and save technicians time, Innova said.