Mopar Puts ‘Elephants’ in the Room at Performance Racing Industry (PRI) Show – UnderhoodService

Mopar Puts ‘Elephants’ in the Room at Performance Racing Industry (PRI) Show

Mopar is bringing truck-loads of new product to the PRI show in Orlando - including the reincarnation of its famed "elephant motor" from the 1960's, an all-aluminum HEMI Gen III Crate Engine. Production for the new motor begins this month.

Mopar is bringing truck-loads of new product to the PRI show in Orlando — including the reincarnation of its famed “elephant motor” from the 1960’s, an all-aluminum HEMI Gen III Crate Engine.  Production for the new motor begins this month.

“More than any other show, PRI attracts the Mopar brand’s core customers of racers, muscle-car owners and ultra-performance enthusiasts,” said Pietro Gorlier, President and CEO, Mopar, Chrysler Group LLC’s service, parts and customer-care brand.  “We will show this core group of enthusiasts what Mopar has under the hood.”

In addition to the new elephant motor, the 2011 Mopar Challenger V-10 Drag Pak, the first and only 500-plus cubic-inch V-10 drag-race package car on the planet, will headline the Performance Racing Industry (PRI) Trade Show, Dec. 9 – 11 at the Orange County Convention Center in Orlando, Fla.  New Moparized rides and 10 new Mopar performance parts will also be on display.

The 2011 Mopar Challenger V-10 Drag Pak, recently named to the 2011 “Hagerty Hot List” of collectible cars, will be on display on the Mopar Image Center stage at PRI. Fans will have the opportunity to pose for an eShot photo on Thursday and Friday with the new rear-wheel drive race car, approved for NHRA Stock and Super Stock competition.

The new Drag Pak will be joined in the Mopar Image Center by a Moparized 2010 Ram Laramie Crew 4×4 Diesel and the Mopar ’10 Challenger, the first-ever Mopar edition of a Chrysler Group LLC vehicle. The Mopar exhibit on the PRI show floor will feature five other examples of Mopar steel:

Mopar Ram Runner, Mopar’s premier pre-runner kit
Mopar Direct Connection Test Lab Vehicle, a rolling test lab of new parts and ideas
Dodge Viper ACR-X, a factory-built race car ready to romp
Sox & Martin’s 1972 Pro Stock Dodge Demon, a true piece of Pro Stock history
Kenny Wayne Shepherd’s new 1964 Dodge 330.  Powered by a Mopar Gen 3 426 all-aluminum HEMI crate engine, this car mixes old-school classic with new-school performance

Mopar stars, past and present, will sign autographs and meet fans at PRI. Mopar racing legends “Big Daddy” Don Garlits and Herb McCandless will make an appearance in the Mopar exhibit on Thursday, Dec. 9, at 2 p.m. EST. Current Mopar-powered NHRA Pro Stock stars Allen Johnson and V. Gaines will participate in a Mopar meet-and-greet on Friday, Dec. 10, also at 2 p.m.

The PRI Show will also mark the debut of 10 new Mopar performance parts geared for high-performance applications:

Mopar 426 Aluminum HEMI Gen III Crate Engine: The Mopar 426 Aluminum HEMI Gen III Crate engine assembly includes the intake manifold and oil pan and offers 540 horsepower and 530 ft.-lbs. of torque.  Part Number (PN): P5155513; Manufacturer’s Suggested Retail Price (MSRP): $13,675.

Mopar Valvetrain Tie Bars: For the HEMI Gen III, valvetrain tie bars increase the stiffness of the rocker shaft attachment to the cylinder head and provide increased valvetrain stability at higher RPMs. PN: P5155654 (5.7/6.1L), P5155655 (6.4L); MSRP: $399.

Mopar Rear Strut Tower: Achieve additional chassis rigidity with this rear strut tower bar for the 2008–2010 Dodge Challenger, 2005–2010 Charger/300. PN: P5155751; MSRP: $505.

Mopar Midget Race Cylinder Head: This overhead cam-style cylinder head for midget race 4-cylinder engines allows for increased RPMs and is compatible with existing Mopar engine blocks. Available February 2011. PN: P5155784; MSRP: N/A.

Mopar W2 Heads: For a small block wedge, W2 heads feature cast-iron race cylinder heads machined for 2.02-inch intake valves and 1.60-inch exhaust valves. Available January 2011. PN: P5249769; MSRP: $636 each; PN: P5007708AB; MSRP: $620 each.

Mopar Gen III Distributor Kit: This distributor kit allows for the use of a distributor to fire the ignition for the 5.7L/6.L HEMI Gen III engine. Available February 2011. PN: N/A; MSRP: N/A.

Mopar Aluminum Engine Blocks: Available in three versions for the HEMI Gen III engine, these blocks are 100 pounds lighter than the cast-iron block.  PN: P5155507, P5153897, P5153898; MSRP: $4,485.

Mopar Cylinder Head Stud Kit: For use in high-performance applications, this stud kit provides enhanced clamping force. PN: P5155517; MSRP: $469.

Mopar Cold-Air Intake: This bolt-on system is designed to allow cooler air to enter a directional cone filter and be funneled directly into the intake manifold. For 2008–2010 Challenger/300/Charger with 3.5L V-6 engine. PN: 77070032; MSRP: $445.

Mopar Cold-Air Intake – Long Ram Performance Version: This bolt-on system is designed to allow cooler air to enter a directional cone filter and be funneled directly into the intake manifold. With the long ram, the air source is fed from the fender-well area. For 2008–2010 Challenger, 2004–2010 Charger/300 with 5.7L or 6.1L V-8 engine. PN: 77070029; MSRP: $390.

For complete information on all the Mopar parts and vehicles on display at the PRI Show, visit Mopar’s PRI information page at For daily Mopar updates direct from PRI in Orlando, FL, visit Mopar’s social media links at,, or

You May Also Like

Spark Plug Fouling

Understanding why spark plugs get dirty.

Spark plugs are the “canary in the coal mine” of the combustion chamber. The electrodes and porcelain can reveal short- and long-term problems if you know where to look.

Most OE spark plugs have a life of more than 50,000 miles, thanks to electrodes that contain precious metals like platinum and iridium. OEMs consider the spark plugs a part of the emissions system on most modern vehicles.

Aging Plastic Intake Components May Cause Leaks

BMW valve covers and intake manifolds made of plastic are susceptible to warpage and gasket failure.

Diagnosing Intercooler Boost Trouble Code P0299

The criteria for setting the code is very basic.

Understanding Coolants

All-season coolant used inorganic acid technology and worked great for almost 30 years.

Misfire Codes P0300, P0301-P0312 and P0313+P0314

The only way to clear the code is to use a crankshaft position relearn with a scan tool.

Other Posts

Belt-In-Oil Timing Systems

Oil contamination of the belt drive has been a death sentence, due to the rubber and fiber construction of the belt.

What Caused The Turbo To fail?

Up to 50% of turbocharger failures are due to oiling problems.

New Oil Specifications

Many 0W16 oils have a new donut certification mark on the bottle called API SN-PLUS and SN-PLUS Resource Conserving.

Why Alternators Are Subject To Ripple Voltage

The alternator produces an AC current that must be converted into DC current by way of a rectifier.