Mitchell 1’s Ben Johnson To Speak At ASA Colorado Summit

Mitchell 1’s Ben Johnson To Speak At ASA Colorado Summit

Johnson is responsible for managing Mitchell 1's portfolio of products for the car care industry.

Ben Johnson, director of product management for Mitchell 1, will be a keynote speaker at the ASA Colorado Summit, taking place on Saturday, Jan. 25 in Denver, Colorado. Johnson will present a session on Advanced Driver Assistance Systems (ADAS) and discuss the challenges, how repair shops are adapting to new calibration requirements and how the industry supports the service industry’s efforts to remain relevant with ADAS.

Ben Johnson

“While ‘ADAS’ may not be immediately familiar to all shops, everybody knows about blind-side monitoring, lane departure warnings and adaptive cruise control. These are all ADAS features that shops may already be seeing in their bays,” said Johnson. “As ADAS continues to grow in complexity, independent repair shops need to be ready. I look forward to attending the ASA Colorado Summit to discuss ADAS components and features.”

ADAS is a term that categorizes a variety of vehicle features that help drivers with everything from collision avoidance warnings to adaptive headlights and automated parking. ProDemand, Mitchell 1’s auto repair information software, includes a Driver Assist (ADAS) Quick Link button that gives technicians immediate access to a table that consolidates in a single location all the ADAS information for the selected vehicle. It’s a quick way to get access to repair and calibration information for ADAS features and components on the vehicle.

As director of product management, Johnson is responsible for managing Mitchell 1’s portfolio of products for the car care industry. Since joining the company, he has overseen the launch of Mitchell 1’s flagship ProDemand repair information product, SureTrack expert-based diagnostic information, TruckSeries repair information for Class 4-8 trucks, and enhancements to Manager SE, a leading shop management system. Johnson maintains several ASE certifications and belongs to the Society of Automotive Engineers (SAE) International. He currently serves on the Auto Care Association’s Tool & Equipment and Emerging Technologies committees, the multi-association Telematics Task Force, and the Automotive Aftermarket Suppliers Association (AASA) Telematics Working Group.

More information about the ASA Summit is available on its website.

You May Also Like

SEMA Awards 80+ Scholarships, Employee Loan Forgiveness

The scholarship winners include 87 students, while 17 employees of SEMA-member companies received loan forgiveness.

The Specialty Equipment Market Association (SEMA) has issued a total of $245,000 in scholarship and loan forgiveness awards through its SEMA Memorial Scholarship Fund to help 104 individuals pursuing a career in the automotive aftermarket industry. The winners include 87 students who received scholarships ranging from $1,000 to $5,000, and 17 employees of SEMA-member companies who received loan forgiveness awards to help pay off student loans, the organization said.

PRT Launches New Complete Strut Assemblies

Thirty-two new products represent more than 10 million vehicles in new coverage, PRT said.

PRT Launches 32 New Products on Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, and come to expand the PRT brand portfolio in the North American aftermarket.

Litens Aftermarket Adds New SKUs to Belt Drive Portfolio

18 new SKUs were added to its product line.

Plews & Edelmann Releases 66 New Parts YTD 2023

Expanded coverage in both the Edelmann and Edelmann Elite line of products provides coverage for 50.8 million VIO.

Other Posts

Bosch Releases 102 Aftermarket Parts in Q2 2023

The new Bosch products cover nearly 25 million vehicles in North America, the company said.

NGK Spark Plugs Expands Spark Plug, Ignition Coil Coverage

Expansion includes 15 new spark plug part numbers, many with high ignitability designs.

Innova to Launch Pro Diagnostic Tablets and App

The smart tablet tools and app can help maximize the diagnostic process and save technicians time, Innova said.

Anchor Adds More Honda Coverage

Eight additional part numbers have been added to support late model Honda coverage.