Mitchell 1 Enhances Customer Retention Marketing – UnderhoodService

Mitchell 1 Enhances Customer Retention Marketing

Mitchell 1 has enhanced its popular Customer Retention Marketing (CRM) program to include several new features and advanced capabilities to give participating repair facilities the latest tools to meet all of their marketing needs.

Mitchell 1 has enhanced its popular Customer Retention Marketing (CRM) program to include several new features and advanced capabilities to give participating repair facilities the latest tools to meet all of their marketing needs.

Professional technicians will benefit by:

  • An updated Executive Summary Report to calculate the cost of parts and labor into their return on investment;
  • An updated Customer Visit Report to track non-loyal vehicles;
  • A completely new Customer Sent Report to update their mailing lists and follow up with non-respondents;
  • A new Control Group Optional Report to track “natural” response rates in their businesses;
  • An Automated Fleet Exclusion to exclude fleet accounts automatically if they choose to use the feature; and
  • A Service Indicator Solution that allows for targeting European luxury vehicles such as BMW, Mini, Mercedes Benz, Jaguar, Range Rover and Porsche.

“We are very excited to include these new features and advanced capabilities in our CRM program, as they will allow shops to do even more to communicate with their current customers, target potential clients and compete with the dealerships,” said Chris Arden, product manager for CRM. "The new program will put them at the next level of Customer Retention Marketing.”

Mitchell 1’s CRM program helps repair facilities increase their revenue and improve their customer loyalty. Participating shops are able to contact their patrons with professional, personalized reminders, in mail and e-mail form, when they are due for scheduled maintenance. The automated nature of the program allows CRM shops to reach their customers several times a year, with minimal time investment on their part. The CRM program was built specifically for the Mitchell 1 OnDemand 5 Manager program; therefore, contact preferences and vehicle information can be updated automatically without a need to call the Support Center.

For more information on Mitchell 1 products and services, automotive professionals can log onto the company’s website at www.mitchell1.com.

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