Mitchell 1 Celebrates 10 Years Of SocialCRM – UnderhoodService

Mitchell 1 Celebrates 10 Years Of SocialCRM

mitchTen years after the idea of the SocialCRM shop marketing service came to light during a series of customer focus groups with aftermarket shop owners, Mitchell 1 is celebrating the anniversary of this comprehensive marketing service that has evolved to include over 20 different features to help shops connect with customers and grow their businesses.

Mitchell 1 listened to what customers wanted and launched the CRM product in July 2005 with scheduled service reminders postcards. Soon afterward, the “social” component was added to the product name when digital and social media services were implemented, including verified customer reviews, social media content, reputation management, Internet search optimization and online marketing.

“The first 10 years have seen tremendous growth and we’re just getting started,” said Brian Warfield, senior product manager for SocialCRM. “We continue to improve and grow our offerings based on feedback from our loyal customers in order to meet their marketing needs. We want to express our appreciation to everyone that has been a part of our 10-year journey.”

The SocialCRM shop marketing service is dedicated to providing the most comprehensive way to reach an entire customer database with unique marketing messages. Repair shops can retain existing customers with automated service reminders, thank-you emails and targeted e-mail promotions, as well as attract new customers through authentic reviews and increased Internet visibility. A dedicated support agent is assigned to every shop customer to ensure maximum results from the service. SocialCRM is integrated with the Mitchell 1 Manager SE and most of the industry’s more popular POS systems to improve consumer interactions, create more loyal customers and to encourage positive word-of-mouth marketing.

“Mitchell 1 created SocialCRM because shop owners asked for it and we continue to enhance the product to meet shops’ marketing needs,” said Warfield. “This makes Mitchell 1 a perfect marketing service partner for the aftermarket shop.”

For more information about Mitchell 1 SocialCRM, visit www.mitchell1.com, call (888) 724-6742 Ext. 2115, or locate an independent sales consultant at www.mitchellrep.com.

You May Also Like

Continental Releases 67 New Part Numbers

Twenty-two new import part numbers, as well as 39 new pulley and tensioner part numbers, are immediately available.

Continental announced a continued development of its import line of products with the addition of 22 new part numbers, as well as the expansion of its metals program, including 39 new pulley and tensioner part numbers. The new product line extensions are immediately available, Continental said.

39 Tensioners and Pulleys

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

Clarios to Supply High-Performance AGM Battery to Major OEM

It offers up to 80% reduction in CO2 emissions over traditional AGM batteries, in many cases, Clarios said.

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

Other Posts
Snap-on Announces Latest Software Release

The latest software includes new coverage and guided component tests and features.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.