Matco Tools Launches New Recruitment Campaign – UnderhoodService

Matco Tools Launches New Recruitment Campaign

Campaign centers on accounts of four real franchise owners.

Matco Tools is launching a new franchise recruitment campaign to tell the success stories of real franchise owners. The campaign is focused around the accounts of four real franchise owners.

“We know that starting your own business is a big decision,” said Ernie Lauber, senior vice president of sales for Matco Tools. “It’s important that potential new franchise owners know that Matco is a world-class franchise system and is recognized as the best not only by external sources, like prestigious Entrepreneur Magazine, and by our own franchise members.”

The center of the new recruitment campaign is a redesigned website ( with increased functionality including new video testimonials, flash and educational webinars.

“Our goal is to recruit the right people who are ready to make change happen for themselves and their families, but don’t want to do it alone,” Lauber said. “Matco offers a proven business model, with support that goes far beyond your business launch. We’re invested in the success of each franchisee.”

Matco Tools says it offers these benefits to franchisees:

• No franchise fees, on-going royalties, or advertising fees
• No real estate investment or employees
• Flexible financing options
• National advertising
• National motorsports sponsorship
• More than 200 new and exclusive product introductions annually
• Outstanding customer and technical support

For more information, call 1-888-MYMATCO or visit

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