MarketVision Spotlight: Car Dealers Have Less Than Half of the Brake Service Segment – UnderhoodService

MarketVision Spotlight: Car Dealers Have Less Than Half of the Brake Service Segment

Car dealer share of the brake service market varies considerably by market.

It is a common assumption in the auto service industry that owners of new cars tend to use car dealers for auto service needs and older car owners go to the independents and chains. Certainly looking at car dealers’ share of brake service by vehicle age might support this theory.

However, even among the newest vehicles, car dealers have less than half of the brake service market. So, the lower volume of 2007 to 2009 vehicles that pass through an independent’s bays does not indicate that most of these newer vehicles are going to car dealers for brake service. In fact, it is merely a confirmation that these newer vehicles are less likely to need brake service.

In addition, car dealer share of the brake service market varies considerably by market. The Brake MarketVision Survey of the top 30 U.S. Designated Market Area (DMA) data reveals that car dealers have 41 percent share of the Washington D.C. DMA, but only 25 percent share of the Portland DMA. This would indicate that chains and independents are more effective in some markets and less in others.

MarketVision Spotlight data is taken from the Brake MarketVision Survey produced by BrightLine Marketing LLC. This survey includes interview with 15,000 brake service purchasers annually. For more information about the MarketVision Survey contact BrightLine Marketing at 330-714-0815.

You May Also Like

Continental Releases 67 New Part Numbers

Twenty-two new import part numbers, as well as 39 new pulley and tensioner part numbers, are immediately available.

Continental announced a continued development of its import line of products with the addition of 22 new part numbers, as well as the expansion of its metals program, including 39 new pulley and tensioner part numbers. The new product line extensions are immediately available, Continental said.

39 Tensioners and Pulleys

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

Clarios to Supply High-Performance AGM Battery to Major OEM

It offers up to 80% reduction in CO2 emissions over traditional AGM batteries, in many cases, Clarios said.

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

Other Posts

Snap-on Announces Latest Software Release

The latest software includes new coverage and guided component tests and features.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.