Looking for a way to bolster your business in the new year? By making a resolution to conduct a community car care event during National Car Care Month, your business will reap the benefits, according to the Car Care Council.
“Each year, $50 billion in vehicle maintenance and repairs go unperformed. That’s a lot of service, repair and parts sales sitting out there because so many consumers don’t know what needs to be done to their vehicle and why it’s important,” said Rich White, executive director, Car Care Council. “Hosting a free and fun car care event during National Car Care Month in April is an inexpensive and highly successful way to capture a greater share of that potential new business.”
The Car Care Council has a free video available to give distributors, repair shops and stores a “test drive” of community car care events with vehicle inspections. Loaded with footage of events in several states and candid testimonials from industry professionals, the video shows and describes specifically how car care events grow new business, increase traffic, improve employee morale and demonstrate community good will.
Shop and store owners on the video explain how the cost of holding a car care event is minimal, compared to traditional advertising and describe the tool kit of marketing, event management and other resources available from the Car Care Council. A point-of-sale kit is available that includes consumer education brochures, posters, bay banners, mirror hangers, vehicle inspection forms, an English/Spanish countermat and the very popular Car Care Guide.
“Now is the perfect time to start thinking about how National Car Care Month can help grow your business,” continued White. “By choosing a date and determining the scope of the event now, you’ll have plenty of time to make sure your event is a huge success.”
About Car Care Council
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit www.carcare.org.
