Lucas Oil Extends NHRA Sponsorship Agreement

Lucas Oil Extends NHRA Sponsorship Agreement

This multi-year agreement includes Lucas Oil's recent decision to sign on as the title sponsor for the NHRA Mello Yello Drag Racing Series opener.

Lucas Oil Products is renewing its long-standing sponsor partnership with NHRA. This multi-year agreement includes Lucas Oil’s recent decision to sign on as the title sponsor for the NHRA Mello Yello Drag Racing Series opener, the 58th annual Lucas Oil NHRA Winternationals presented by ProtectTheHarvest.com.

Most notably, Lucas Oil sponsors NHRA’s premier sportsman series, the Lucas Oil Drag Racing Series. More than 30,000 sportsman drivers compete in the series each year at venues across the nation. In addition, this agreement includes Lucas Oil’s designation as the “Official Oil of NHRA.”

“We are thrilled that Lucas Oil is renewing its investment in NHRA drag racing,” said NHRA president Peter Clifford. “The passion that the Lucas Oil company and the Lucas family have for NHRA drag racing is felt throughout the sport.

“2017 marked the 16th year of Lucas Oil’s sponsorship of the Lucas Oil Drag Racing Series, one of the pillars of NHRA sportsman racing. We appreciate their ongoing involvement in NHRA drag racing,” Clifford added.

“We place tremendous value on our partnership with NHRA,” said Forrest Lucas, president and CEO of Lucas Oil Products. “NHRA drag racers and fans share the same commitment to excellence and improvement that we value at Lucas Oil. We appreciate the opportunity to connect with our customers on their home turf and see our products in action.”

To learn more about NHRA, visit nhra.com.

You May Also Like

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

The latest technical materials from Bendix Commercial Vehicle Systems LLC (Bendix) are designed to help technicians properly set up, inspect and diagnose several components integrated with advanced driver assistance technologies, including trailer antilock brakes, steering systems and forward-looking cameras.

“The safety systems on today’s commercial vehicles are more road-proven and effective in supporting safe drivers than ever,” said Nicole Oreskovic, Bendix vice president, sales and marketing. “They’re also more complex and interconnected, which means we need to thoroughly support the skilled people who keep them in top operating condition."

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Other Posts

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.