KYB America Launches ‘Ride Control Solutions from KYB’ – UnderhoodService

KYB America Launches ‘Ride Control Solutions from KYB’

KYB America LLC has launched a major new service center initiative called 'Ride Control Solutions from KYB.' The announcement was made at a recent industry trade press luncheon in Chicago by Mike Howarth, senior vice president of KYB America.

KYB America LLC has launched a major new service center initiative called "Ride Control Solutions from KYB." The announcement was made at a recent industry trade press luncheon in Chicago by Mike Howarth, senior vice president of KYB America.

“This groundbreaking initiative is intended to create long-term partnering relationships between KYB, our distributors and their service center customers. It offers focused solutions to the specific problems associated with replacing worn ride control products. After all, 86 percent of vehicles arriving at the junk yard still have their original shocks and struts, which really illustrates the need for an initiative to capture the millions of lost sales and lost opportunities,” said Howarth. "Worn, as opposed to failed shocks and struts, are renowned as being difficult for technicians to identify, therefore making it extremely difficult for service writers to justify the sale to the motorist. ‘Ride Control Solutions from KYB’ is indeed the solution to this age-old problem, and will help service centers provide their customers with better maintained, safer and longer lasting vehicles."

"Mac" McGovern, KYB’s director of training stated, "The fundamentals of accurately determining the needs of the technician to identify and communicate the condition of worn parts along with an industry-supported method is the foundation of Ride Control Solutions from KYB. The template KYB created to address undersold ride control components is being offered to the aftermarket as a solution to the $60 billion of unsold automotive services. We named this industry initiative, ‘Get to the Tech.’"

McGovern continued, "’Be Car Care Aware’ has alerted our industry to the problem and earned our attention. ‘Get to the Tech’ is designed to motivate and help our industry create the solutions to solve the problem of unperformed services and improve the aftermarket."

You May Also Like

MEMA Issues Statement on Tax Relief for Working Families Act

This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for the association.

MEMA, The Vehicle Suppliers Association issued a statement regarding the House overwhelmingly passed on January 31, the bipartisan, “Tax Relief for American Families and Workers Act.” This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for MEMA, The Vehicle Suppliers Association, said.

Federated Introduces February Free Fuel Fridays

Federated will announce the four winners on its Federated Auto Parts and Federated Car Care Facebook pages, each of whom will receive a $50 gift card.

PRT Launches 22 New Products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in North American Market and represents more than 12 Million vehicles in new coverage.

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

Other Posts

Mitchell 1 Names ‘Thank You Thursdays!’ Sweepstakes Winners

Six auto service professionals in the industry each won a $100 gift card.

The Pronto Network Congratulates 2023 ASE Master Techs

Ian Sharp and Colin Gallagher received a $1,000 cash prize and a swag box filled with prizes from sponsors.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.

Take 5 Oil Change Celebrates 1,000th Location Grand Opening

The newest service center is operated by franchisee Purple Square Group and located in Fort Pierce, Florida.