Keeping Up: Quarterly Research

Keeping Up: Quarterly Research

Babcox Audience Insights Manager Bruce Kratofil looks at chief concerns shops and techs have about their businesses.

By Bruce Kratofil, Babcox Audience Insights Manager

Every other year, we take an in-depth look at how readers of Brake & Front EndImportCar and Underhood Service work in and manage their shops. We do this in a survey called the Tech Group Profile.

This survey tells us a lot about who our readers are and how they work. In this article, we are going to look at some of the chief concerns they have about their businesses.

What’s Their Worry?

 A key question we ask every time we conduct the survey is, “What are your primary concerns regarding the future of your shop?” We presented them with a list and asked them to select all that cause them to worry.

As you would expect, a constant worry of shop owners, “Finding and hiring qualified technicians,” was on the list.

It was named a worry by 58% of respondents. However, it wasn’t the top worry. The top concern, named by 69%, was “Keeping pace with the growing complexity of vehicle repair.” The full list is shown below. (The respondents could select multiple items.)

The chart shows that it isn’t competition that’s worrisome, for competition from auto service chains was named by only 10%, and competition from new-car dealerships was only a worry for 5% of the respondents. Finding more customers is only a worry for a little more than a quarter of the respondents. But keeping up with vehicle technology is selected by more than two-thirds. Another technology-related worry – “Telematics and having the data to repair newer vehicles” – was named by 40% of the respondents, the third-biggest worry.

How does that compare to the last time we asked this question? We did not use the exact same list of worries in 2017, but 56% said they were worried about “Finding vehicle repair information” and 47% named “Difficulty of repairs due to vehicle design.” In third place was “Finding quality/trained technicians,” named by 44% as a worry.

Much farther down the list was “Complexity of repairs,” named by only 27% as a worry. So, it seems that in two years, the number of technicians worrying about vehicle complexity has more than doubled.

We asked some follow-up questions about telematics. We gave a number of statements about telematics and asked them how much they agreed (5) or disagreed (1) with the statements. The results are shown below.

Anything that scores more than a 3 shows more agreement than disagreement, while anything below 3 shows more disagreement. The only statement that the majority didn’t agree with was “Telematics is already having a positive impact on my business” at 2.74. However, there is hope for the future, as “Telematics can have a positive impact on my business” scored much better at 3.45. 

You May Also Like

Continental Releases 67 New Part Numbers

Twenty-two new import part numbers, as well as 39 new pulley and tensioner part numbers, are immediately available.

Continental announced a continued development of its import line of products with the addition of 22 new part numbers, as well as the expansion of its metals program, including 39 new pulley and tensioner part numbers. The new product line extensions are immediately available, Continental said.

39 Tensioners and Pulleys

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

Clarios to Supply High-Performance AGM Battery to Major OEM

It offers up to 80% reduction in CO2 emissions over traditional AGM batteries, in many cases, Clarios said.

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

Other Posts

Snap-on Announces Latest Software Release

The latest software includes new coverage and guided component tests and features.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.