The Car Care Council reminds aftermarket companies and organizations that it’s not too late to order “Be Car Care Aware" point-of-sale kits for National Car Care Month in April. The kits can be easily ordered through www.carcare.org.
“With National Car Care Month right around the corner, now is the time to order your starter kit,” said Rich White, executive director of the Car Care Council. “There’s no better way to help increase traffic to your business than by using the starter kit marketing and promotional materials to help grow your business.”
The kits contain National Car Care Month materials that can be used each April, as well as “Be Car Care Aware” signage, consumer education materials and the industry’s comprehensive Service Interval Schedule. The schedule helps consumers track regular vehicle servicing by taking the guesswork out of what vehicle systems need to be routinely inspected and when service or repair should be performed.
As a bonus, repair shops and parts stores that purchase the kits will be included in the Find A Shop and Find A Store locators on the www.carcare.org website, which receives more than 100,000 hits per month.
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign on behalf of the automotive aftermarket industry. The purpose of the campaign is to provide timely and accurate information about the benefits of regular vehicle care, maintenance and repair to consumers.
For more information about routine vehicle maintenance and how to “Be Car Care Aware,” visit www.carcare.org.
