Interstate Batteries Launches Exclusive Partnership With Advance Auto Parts

Interstate Batteries Launches Exclusive Partnership With Advance Auto Parts

Advance Auto Parts will debut a comprehensive battery program featuring Interstate products at its more than 4,900 U.S. and international locations, and will offer free battery testing and installation in stores.

Advance Auto Parts Inc. and Interstate Batteries have announced a strategic partnership to better serve the changing needs of the automotive aftermarket with premium-quality products, expanded availability and enhanced customer service. Interstate Batteries, one of the leading replacement battery brands with one of the largest independent battery distribution systems in North America, will become the exclusive automotive and specialty battery brand to Advance Auto Parts stores and customers in the spring of 2018.

Advance Auto Parts will debut a comprehensive battery program featuring Interstate products at its more than 4,900 U.S. and international locations, and will offer free battery testing and installation in stores. Interstate products will be available initially at Advance’s company-owned stores and at independently owned Carquest stores. In the future, wholly owned Advance Auto Parts subsidiaries Worldpac, Autopart International and Carquest Canada also will offer Interstate products.

“We are thrilled that Advance Auto Parts will be the only national auto parts retailer offering our customers the market-leading battery brand,” said Tom Greco, president and CEO of Advance Auto Parts. “The trusted Interstate brand, coupled with Advance’s best-in-class customer service, is a winning combination. Offering Interstate products in store, online and through delivery within our network demonstrates our commitment to serving our customers through differentiated, innovative solutions. Together with Interstate, we are positioned to increase market share in batteries and achieve growth. Long-term strategic partnerships with our suppliers are important, and this is a great example.”

Automotive technicians have named Interstate Batteries as the overall Best Automotive Battery Brand every year since 2007, according to Frost & Sullivan. Through this new partnership, professional installers and do-it-yourself customers will receive greater access and availability to premium automotive and specialty batteries as well as a broader warranty program.

“Interstate Batteries’ long-term vision is to be the first choice in sustainable battery solutions in every community we serve,” said Scott Miller, president and CEO of Interstate Batteries. “This alliance places us where our professional and retail customers are making purchasing decisions, allowing Advance Auto Parts and independent Carquest stores to serve as convenient, one-stop shops to meet our customers’ needs.”

For more information, visit advanceautoparts.com or interstatebatteries.com.

You May Also Like

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

The Auto Care Association launched a new Right to Repair video campaign, featuring independent repair shop owners from across the United States share their stories and shed light on the increased challenges independent repair shops are facing with accessing repair data to service their customers’ vehicles. 

The video campaign emphasizes the need for the Right to Equitable and Professional Auto Industry Repair Act (“REPAIR” Act), which ensures vehicle owners and repair shops have access to tools and data needed to keep cars and trucks on the road safer, longer.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Other Posts

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Litens Adds Distribution Footprint via Acquisition

With the acquisition, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease.

Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.