IndyCar Reports Viewership and Attendance Growth in 2011 – UnderhoodService

IndyCar Reports Viewership and Attendance Growth in 2011

For the second consecutive year, the IZOD IndyCar Series has reported an increase in television viewership and attendance.

For the second consecutive year, the IZOD IndyCar Series has reported an increase in television viewership and attendance.
 
The 2011 season averaged 402,000 viewers per race on VERSUS – up 10 percent over the 2010 average of 365,000 viewers – while ABC saw a 28 percent increase in viewership, averaging more than 3 million viewers.
 
Overall, the series saw a viewership gain of 28 percent, reaching more than 18.2 million homes – an average of 1.4 million households per event, IndyCar says. The 100th Anniversary Indianapolis 500 on ABC was the most-watched race of the year with 6.711 million viewers – a 16 percent increase over the 2010 race.
 
Highlighted by attendance growth at the events in St. Petersburg, Toronto, Twin Ring Motegi and the new event at Baltimore, overall attendance numbers for the 17-event schedule also saw an increase of 22 percent in 2011.
 
"INDYCAR had one of its strongest years in growth on TV and in live audience in 15 years on the last year of our current car," said Randy Bernard, CEO, IndyCar. "We believe that the new car along with Honda, Chevy and Lotus coming into the IZOD INDYCAR Series will help the sport show positive momentum for 2012."

You May Also Like

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

The latest technical materials from Bendix Commercial Vehicle Systems LLC (Bendix) are designed to help technicians properly set up, inspect and diagnose several components integrated with advanced driver assistance technologies, including trailer antilock brakes, steering systems and forward-looking cameras.

“The safety systems on today’s commercial vehicles are more road-proven and effective in supporting safe drivers than ever,” said Nicole Oreskovic, Bendix vice president, sales and marketing. “They’re also more complex and interconnected, which means we need to thoroughly support the skilled people who keep them in top operating condition."

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Other Posts

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.