Induction Innovations Launches New Logo And Website – UnderhoodService

Induction Innovations Launches New Logo And Website

Induction-Innovations-Logo-300x154Induction Innovations Inc. announced the launch of its new corporate logo and website, which coincides with the company’s 15th anniversary. This represents an important foundational step in the company’s evolution and is the first step of an aggressive growth strategy that will include the launch of new products over the next 12 months.

Evolution in a Logo

The previous logo was developed when the company was founded in 2000, when the first product of the Inductor Series was launched. The branding of Induction Innovations focused on a look and feel stemming from the company’s initial focus on supplying automotive technicians and body shops in the U.S. with induction heating equipment to replace the use of torches and open flame.

Today, Induction Innovations sells both induction heating equipment (Inductor Series) and handheld devices (Mini-Ductor), all over the world. These products are sold to the automotive industry as well as those that service and repair construction, farm, industrial and marine equipment. A new look and feel was needed that will be used in the design of at least two new products to be launched over the next year.

A Strengthened Online Presence

The new Induction Innovations website carries the refreshed design language of the logo forward in digital form. The website also features e-commerce so that end-users can now purchase Induction Innovations accessories and replacement parts through the website.

“We wanted the new logo to build a bridge from our past to our future,” said Johanna Smith, director of business development of Induction Innovations. “We used a similar color scheme and overall shape as the original logo, but incorporated more modern styling, font and effects. Our new website takes both this new design language and online presence to a new level. This also includes much more application content on how our products are used and the ability for everyone to buy our accessories and replacement parts much more easily than in the past. All Inductor Series and Mini-Ductor models will continue to be available only through our authorized distributor and reseller partners, and not on our website.”

A Prelude to Growth

“As part of our aggressive company growth strategy, we recognized the need to strengthen our branding and overall marketing presence that will help us leverage our strengths in manufacturing and sales,” said Tom Gough, president of Induction Innovations. “Our new logo and website represent a foundational step in our evolution that we can build upon going forward over our next 15 years. More exciting things are to come from us over the next year and beyond, and this is but a prelude. Stay tuned.”

For more information, call 847-836-6933, email [email protected] or visit



You May Also Like

MEMA Issues Statement on Tax Relief for Working Families Act

This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for the association.

MEMA, The Vehicle Suppliers Association issued a statement regarding the House overwhelmingly passed on January 31, the bipartisan, “Tax Relief for American Families and Workers Act.” This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for MEMA, The Vehicle Suppliers Association, said.

Federated Introduces February Free Fuel Fridays

Federated will announce the four winners on its Federated Auto Parts and Federated Car Care Facebook pages, each of whom will receive a $50 gift card.

PRT Launches 22 New Products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in North American Market and represents more than 12 Million vehicles in new coverage.

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

Other Posts

Mitchell 1 Names ‘Thank You Thursdays!’ Sweepstakes Winners

Six auto service professionals in the industry each won a $100 gift card.

The Pronto Network Congratulates 2023 ASE Master Techs

Ian Sharp and Colin Gallagher received a $1,000 cash prize and a swag box filled with prizes from sponsors.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.

Take 5 Oil Change Celebrates 1,000th Location Grand Opening

The newest service center is operated by franchisee Purple Square Group and located in Fort Pierce, Florida.