IDTechEx: What Sells Electric Cars?

IDTechEx: What Sells Electric Cars?

A long-range battery-electric vehicle (BEV) sells for 60% of its original price, but a short range one retrieves only 20%.

What makes one type or brand of electric vehicle more valuable than another?

Tesla became the most valuable car manufacturer for many reasons – from glamour to having the longest-range vehicles. A new report from IDTechEx, titled “Electric Vehicles: Land, Sea and Air 2021-2041,” gives the big picture. 

A long-range battery-electric vehicle (BEV) sells for 60% of its original price after three years but a short range one retrieves only 20% regardless of purchase price. Indeed, Tesla does not sell cheap. Consider the United Kingdom.   

The CEO of the UK motor trade association SMMT recently warned, “Just as the automotive industry is accelerating the introduction of the latest electrified vehicles, it faces the double whammy of a coronavirus second wave and the possibility of leaving the EU without a deal.”

He warned that electric vehicles could become more expensive under a no-deal Brexit, canceling out government incentives designed to tempt buyers into zero-emission vehicles. World Trade Organisation (WTO) tariffs would add £2,800 to the cost of electric vehicles. This would largely negate the government’s plug-in car grant, which sees electric vehicle buyers save £3,000 off the original price, he noted. Wrong emphasis. Tesla succeeds regardless of tariffs.  The European car industry can do the same.

The UK will benefit from trade deals being signed from Ukraine to Japan and maybe something will happen with the European Union but that is not key to the success of the UK Motor industry. It is making what is wanted in the light of tightening zero-emission legislation across the world, including in the UK. Having brought forward its ICE ban from 2040 to 2035 earlier this year, the UK Government is now likely to make that 2030. A large number of Conservative members of Parliament support the call. So does a coalition of fleet operators and the political opposition. The European Union, a global leader in emissions legislation, is also reviewing its position in this respect. 

Meanwhile, we can see the effect of carrot instead of stick in London. The congestion zone is being expanded, parking restricted unless you are BEV. Londoners are moving to the outer regions for an affordable house and buying an affordable BEV even though many only have 200 miles range. 

In the UK, Nissan, Jaguar-Land-Rover and some others are committed to primarily making BEVs but many UK car companies are not. Consequently, Londoners are often buying those affordable BEVs from Korea or China and luxury ones from Tesla. Could the SMMT make the point? So often, the future is in our own hands. 

For more information on this report, visit

You May Also Like

MAHLE Aftermarket Expands Cylinder Head Gasket Portfolio

New part numbers for Asian and domestic models join more than 12,000 part numbers for 900,000+ applications.

MAHLE Aftermarket Inc. announced it recently expanded its selection of engine cylinder head gaskets with the addition of new part numbers for Asian and domestic makes and models.

For the Asian market, part number 55461 applies to a range of Mazda models, and part number 55502 applies to a range of Toyota/Lexus models. Part numbers 54879A (right) and 54880A (left), applicable to a range of Jeep, Dodge and Chrysler models, are MAHLE Advantage + products that provide original equipment (OE) form, fit and function, the company says.

Five Technology Trends that Will Define the Future of EVs

IDTechEx says it believes Li-ion is forecast to maintain its dominant position.

Tesla Diagnostics

There are three levels of Tesla diagnostics and repairs

Electrifying The Next Generation of Techs

The future is bright and exciting for vehicle repair.

The Evolution of Training – Hybrids and Alternative Fuels

The newest generation of vehicles has made training trickier than ever. This podcast is presented by Advance Professional.

Other Posts

Bosch Releases 212 Aftermarket Parts in 2022

The parts cover nearly 64 million vehicles in operation across North America.

Winter ASE Registration Open

Three options offered for testing and recertification.

Federated 50/50 Challenge Awards Over a Hundred Prizes

Federated conducted the 50/50 Challenge to recognize and thank ASE-certified automotive service professionals.

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.