The Goodyear Tire & Rubber Co. has become the title sponsor of the Cotton Bowl, beginning with the Goodyear Cotton Bowl Classic to be played on Jan. 1, 2015, at AT&T Stadium in Arlington, Texas.
The tiremaker says this sponsorship further positions Goodyear as a major corporate brand participant in college football, with the company’s blimp fleet serving as one of the most recognizable sights above stadiums while providing aerial coverage of key games for decades.
The Goodyear Cotton Bowl Classic, as a member of the “New Year’s Six” – the top bowl games included in the College Football Playoff Semifinal rotation – will host a top matchup annually. This includes a semifinal game on Dec. 31, 2015, as the sponsorship continues.
ESPN will have exclusive coverage of the 2015 Goodyear Cotton Bowl Classic and the all-new College Football Playoff beginning with the 2014-2015 season, featuring the four top teams as ranked by the College Football Playoff Selection Committee.
