GM Unveils New GM Genuine Parts And ACDelco Parts Packaging

GM Unveils New GM Genuine Parts And ACDelco Parts Packaging

The all-new parts packaging is part of a broader effort to rebrand and strengthen GM Genuine Parts and ACDelco.

General Motors Customer Care and Aftersales has released all-new parts packaging as part of a broader effort to rebrand and strengthen GM Genuine Parts and ACDelco. These global parts brands offer a full portfolio of maintenance, repair, collision and powertrain components.  

For GM dealers and independent aftermarket sellers, this announcement, which includes enhanced brand security measures to guarantee authenticity, provides an opportunity to grow parts share in an increasing parts and service market. According to IHS Markit, the average age of light vehicles in the U.S. has risen to 11.9 years, which can mean higher demand and opportunities for GM and aftermarket partners to increase sales.

“We’re executing a focused, disciplined strategy to improve our core business and position the company for future growth,” said John Roth, GM global vice president, Customer Care and Aftersales. “Strong parts brands with a clear, global market position and packaging help customers easily identify GM parts and will provide the ability to bolster the value of our protected product with new security features. We’re committed to delivering a high-quality, complete portfolio of parts, all backed by General Motors, that benefit our business partners, business customers and vehicle owners.” 

The company said the rebrand is a result of extensive global research and will help ensure a consistent brand image, no matter the product or geographic location. New packaging features will include: 

  • Internationally relevant color coding and graphics 
  • Illustration of a continued three-tiered strategy, with an OE portfolio that is designed, engineered, tested and backed by General Motors  
  • Multi-language translations 
  • Clear designations that the product is an authentic GM Original Equipment part, versus “meeting OE spec”
  • UPC codes on several products to support sellers and their evolving businesses
  • New brand security features to provide customers extra confidence and help protect against purchasing counterfeit product

GM internal studies show a direct correlation between service lane loyalty and vehicle purchase loyalty. Providing technicians with high-quality, premium parts when and where they need them can help lead to confidence and exceptional services and repair.  

New branding and packaging began arriving in North America this fall and will continue throughout 2021 with global expansion of the launch. Below are a few of the first impressions from U.S. business partners who received the new packaging.

The all-new packaging is the first of several activities planned in 2021 and beyond to strengthen GM Genuine Parts and ACDelco.  

You May Also Like

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

The Auto Care Association launched a new Right to Repair video campaign, featuring independent repair shop owners from across the United States share their stories and shed light on the increased challenges independent repair shops are facing with accessing repair data to service their customers’ vehicles. 

The video campaign emphasizes the need for the Right to Equitable and Professional Auto Industry Repair Act (“REPAIR” Act), which ensures vehicle owners and repair shops have access to tools and data needed to keep cars and trucks on the road safer, longer.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Other Posts

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Litens Adds Distribution Footprint via Acquisition

With the acquisition, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease.

Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.