FRAS-LE Hires New Director of Sales and Marketing for the North American Light Vehicle Aftermarket – UnderhoodService
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FRAS-LE Hires New Director of Sales and Marketing for the North American Light Vehicle Aftermarket

FRAS-LE, one of the largest friction materials manufacturers in the world, has appointed Randy Mordue as its director of sales and marketing for the North American Light Vehicle Aftermarket.

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FRAS-LE, one of the largest friction materials manufacturers in the world, has appointed Randy Mordue as its director of sales and marketing for the North American Light Vehicle Aftermarket.  Mordue will oversee the growth of FRAS-LE’s line of disc brake pads, launched in 2009, in the North American automotive aftermarket.  

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FRAS-LE North America’s Director of Operations, Zomar Oliveira, says, “We are extremely pleased to have Randy on board.  We feel his new position is vital in building the FRAS-LE brand in the automotive aftermarket. The experience he brings to the table is invaluable.”  Mordue’s position at FRAS-LE is new – he will serve as the company’s first director of sales and marketing for the North American light vehicle aftermarket.  

Mordue has more than 25 years of experience in sales, marketing, national account and new business development within the automotive aftermarket industry. In his prior role, Mordue served as Akebono Brake Corporation’s general manager of sales and marketing.

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A global leader in brake technology and innovation, FRAS-LE is one of the largest friction materials manufacturers in the world. FRAS-LE, certified in ISO 9001, ISO 14000 and ISO TS 16949, also has its own state-of-the-art Research & Development Center in its Alabama and Brazil campuses. FRAS-LE also has one of the friction industries most advanced and innovative road proving grounds, located Caxias do Sol in Brazil.  FRAS-LE manufactures more than 9,000 part numbers including heavy duty brake linings, light duty brake linings, brake pads, clutch facings, motorcycle brake shoes and pads, molded and woven brake linings, brake shoes for railway and subway and universal flat sheets.   With plants in Alabama, Brazil and China, distribution centers in Argentina and Europe, and commercial offices in the United States, Chile, Europe, Mexico, the United Arab Emirates, Africa and China, FRAS-LE keeps a well-structured team to serve its customers in more than 80 countries on all continents.  

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More information about FRAS-LE can be found at http://www.fras-le.com.

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