Starting in March, the FRAM, Prestone and Bendix brands are teaming up to offer their technician customers the best in ultimate rewards with their newly enhanced Box Top Program.
Technicians that collect and send in proofs of purchase from eligible FRAM, Prestone and Bendix products will earn points that can be redeemed for a wide array of gifts. New prizes include a drive in an Indy-style race car at the Mario Andretti racing school, a flat screen TV, Swiss Army brand luggage, a Bose SoundDock, a GPS navigation system and more.
“By combining forces, the three brands are able to provide a much wider array of prizes, plus technicians will earn points even faster,” said Shannon Lara, trade marketing manager for Honeywell Consumer Products Group. “It’s a great opportunity for us to recognize those who install our brands on their customers’ cars everyday.”
Points that have not been redeemed from last year’s FRAM and Prestone online rewards program (www.framprestonerewards.com) or the Bendix Incentives box top program (www.bendixincentives.com) will be transferred over to the newly combined “Ultimate Rewards Program” once the program commences on March 1. Participating technicians will receive tally sheets and mailing labels for quick and easy redemption, and new registrants will be given 100 bonus points just for signing up.
All program details and rewards will be available online starting March 1, 2007 at www.ultimaterewardsprogram.com or by contacting Karen Heiligman at (877) 272-1988.
