FRAM Filtration Announces Partnership With X Games And Racing Legend Brian Deegan – UnderhoodService

FRAM Filtration Announces Partnership With X Games And Racing Legend Brian Deegan

FRAM has announced it will partner with motorsports innovator and freestyle motocross's most decorated rider, Brian "The General" Deegan, for the 2013 season.

Deegan and FRAM's Josh Gordon.FRAM has announced it will partner with motorsports innovator and freestyle motocross’s most decorated rider, Brian “The General” Deegan, for the 2013 season.

“When you think of creativity and leadership in motorsports you think of Brian Deegan,” said Josh Gordon, marketing director for FRAM Filtration. “We’re excited to be able to work with not only a phenomenal driver, but also a pioneer in motorsports. Being aligned with Brian gives FRAM Filtration the opportunity to connect with a younger demographic that may not have had exposure to the brand.”

The official announcement was made during a press conference held yesterday at the annual Performance Racing Industry Show in Orlando and was followed by an autograph signing and fan meet-and-greet with Deegan. Fans and show attendees were also encouraged to engage with FRAM and Deegan through social media channels, which included a dedicated Twitter hashtag #DeeganFRAM.

"I’m excited and honored to be working with FRAM and adding such an established company to my team," said Deegan. “The support of my incredible sponsors is what allows me to pursue my passion every day. I see a bright future with our relationship and look forward to winning championships with them.”

Deegan is one of the original champions of freestyle motocross, a sport and lifestyle he loves sharing with fans and fellow riders. In recent years, he has expanded his presence in motorsports to include Rallycross, a form of sprint-style automobile racing, and off-road truck racing. Deegan has 15 X Games medals to his name, and has won four Lucas Oil Off Road Racing Championships in the past three years. In 2012 alone, Deegan took home the Championship in the Lucas Oil Off Road Racing Pro 2 premier class, a Bronze medal in X Games Rallycross, and an impressive second place overall in his first full year competing in the Global Rallycross series.

The 2013 season will have FRAM joining marquee brands such as Rockstar Energy, Ford, DVS, Lucas Oil and Makita as official partners of Deegan Motorsports.

 

You May Also Like

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

The latest technical materials from Bendix Commercial Vehicle Systems LLC (Bendix) are designed to help technicians properly set up, inspect and diagnose several components integrated with advanced driver assistance technologies, including trailer antilock brakes, steering systems and forward-looking cameras.

“The safety systems on today’s commercial vehicles are more road-proven and effective in supporting safe drivers than ever,” said Nicole Oreskovic, Bendix vice president, sales and marketing. “They’re also more complex and interconnected, which means we need to thoroughly support the skilled people who keep them in top operating condition."

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Other Posts

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.